Digital Marketing & CRM Executive
Digital Marketing & CRM Executive – Luxury Travel Company – South West London - £25k - £30k
Digital Marketing & CRM Executive is required by a global luxury travel company who pride themselves on the quality of their travel product and the level service that they provide. As Digital Marketing & CRM Executive you will join in a hugely successful travel brand, and help to grow and develop as the business is expanding its services.
As Digital Marketing & CRM Executive you will:
- Provide day-to-day management of the CRM programme
- Amend email layouts (html), copy and visuals as required
- Set up, proof and broadcast using Exact Target/Responsys ESP Ensuring emails are delivered correctly and accurately according to the schedule
- Effectively assist in the management of the company’s varying data requirements
- Support in making updates to the CRM databases using SQL
- Analysing the performance of campaign results on a daily basis
- Working with the Email Service Provider to report on email tracking and other reporting metrics
- You will also assist in managing individual online marketing campaigns and project requirements on a day to day basis and support in the management of online creative productions as required.
- Support in the management and implementation of digital marketing projects
- Use analytics to evaluate success, reporting on campaign effectiveness and ROI
- Staying on top of all digital marketing trends and using innovation to constantly improve and grow the business
The successful Digital Marketing & CRM Executive will have experience of working in a eCRM role in either the travel industry or in a FMCG (ie retail) environment. As Digital Marketing & CRM Executive you will have demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms. You will have strong knowledge of using Exact Target, Responsys or other email platforms, as well as having a knowledge of SQL, HTML & Photoshop with an understanding of technical aspects of digital solutions and back end design. This is a fantastic opportunity for a Digital Marketing & CRM Executive to apply their email marketing skills in this consumer marketing role