Global Media Manager - eCommerce -- TH-Bangkok

Location
London, England
Salary
Negotiable
Posted
10 Jan 2017
Closes
07 Feb 2017
Ref
16TA04G001P001
Contact
Stefania Cook
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

Global Media Manager - eCommerce -- TH-Bangkok

PLEASE NOTE THIS ROLE IS BASED IN BANGKOK! You must be willing to relocate to Thailand if you are interested in this role. Full relocation assistance and visa sponsorship is provided.

Company:

Our client is a highly innovative $3bn accommodation platform, operating a global network that includes more than 250,000 hotels worldwide. They provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best hotel deals to both business and leisure travellers. They are looking for a smart, forward-thinking Global Media Manager to join their Bangkok headquarters.

Role:

Our client is not an especially famous brand. Nor is it associated with great brand marketing. But they plan to change that.

As they embark on brand campaigns across several markets, they are looking for someone who understand how to get the most out of bought media, is both strategic and creative in the way they put it all together and can measure media performance against nuanced brand objectives.

The team is centrally run and so the role requires top-drawer agency & talent management skills and a fine eye for detail, together with an appreciation of the power of strong creative.

This person will do this in one of the fastest changing and most exciting sectors in tech: travel- and across many of the world's most exciting markets.

This role will report to the Global Director of Brand & Communications and therefore into the heart of the Senior Leadership Team.

This role is based at the Global Headquarters in Bangkok, Thailand.

Responsibilities:

This person will:

  • Have a love for travel and a desire to understand how media can help this company become one of the world's great travel brands
  • Inspire and engage the team to think progressively about how to develop and distribute content and campaigns.
  • Be both inventive and disciplined in seeing the potential of both digital and traditional media in driving the brand forward. But also think beyond bought media to be creative about any distribution/connection opportunity and join it all together
  • Have a global perspective. Lead and manage media agencies and media plans across a number of often very different markets. Getting to grips with the details that differentiate them
  • Know how to judge and direct a plan that often connects a media agency plan with the company's own performance marketing plans. Basically, are they investing our media money in the best possible way?
  • Understand how brand marketing differs from performance marketing but also have a point of view about how they can use data to balance the slow burn of brand marketing with the need of a performance marketing culture to see a depth of data

Requirements:

Skills:

  • Strong track record of campaign management on strong creative, multi-channel campaigns
  • We think practitioners make the best clients: we need someone who knows how to put together a detailed media strategy and plan and how to judge how it worked
  • Great project management, measurement and planning capability. Taking ownership from the start to the finish
  • Ability to manage relationships and keep everyone inspired and focused
  • Great proactive project management capabilities so everything falls into place as it should, when it should
  • Good with setting and managing budgets, scope of work and negotiating with third parties
  • Ability to operate independently as well as work in a team-oriented and fast paced environment
  • Be versatile, proactive and excited about being part of what is in effect a start-up within a bigger business
  • Asian experience is not essential but would be useful

Qualifications:

  • 5+ years of branding and communications, at a brand organisation or agency
  • Experience at both consumer brands and online brands
  • Understanding of e-commerce model drivers and metrics
  • Proven success developing and measuring offline advertising campaigns (TV, Radio, Print, OOH, etc.)
  • Experience with managing social media channels
  • Undergraduate degree required

Our client welcomes applications from overseas candidates willing to relocate, full visa sponsorship and relocation assistance provided.

Please send us your CV right now. Interviews are starting imminently

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