Campaign Analyst - Lancashire

Location
Burnley, Lancashire, England
Salary
£20000 - £22000 per annum + Benefits & Career Progression!
Posted
27 Mar 2017
Closes
24 Apr 2017
Ref
18755
Contact
Claire Muge
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent
Leading Lancashire based specialist Travel Company is seeking an analytically minded marketing professional, to work as a CRM & Insight Analyst, within a Marketing Team, utilising software for the creation, execution and evaluation of marketing campaigns. This role offers a great starting salary and excellent long term career development with Campaign Marketing within the company.

JOB DESCRIPTION:
-Utilising database and interrogation tools to play a vital part if the segmentation of customer data in order to make recommendations on the most efficient and cost effective use of data within marketing campaigns.
-To build robust and efficient triggered, cycle and one-off marketing campaigns using the above segments to help create tailored and or personalised communications.
-All campaigns to be produced must be accurate and delivered to pre define deadlines.
-To identify and extract key findings through post campaign evaluation and to produce regular reports on the performance of all aspects of mailing activity.
-To support the tracking of all marketing activity, ensuring that the correct tracking mechanisms are test and in place prior to the extraction of all communications
-To assist in maintaining the integrity of the data held including the continuous validation of data extracted.
-Identification of any inaccuracies and progression of any inaccuracies through the appropriate channels to a satisfactory solution.
-Supporting marketing teams with ad-hoc requests.

EXPERIENCE REQUIRED:
The successful candidate will have hands-on experience with analytical tools/software including Alterian/Blue Venn/Faststats/Adobe Analytics or comparable analysis/reporting tools and be competent in the use of MS Access/Excel. You will have an analytical mind, comfortable working with numbers and the ability to generate insight from data.

THE PACKAGE:
Starting salary is in the region of £21k - £22k pa and comes with additional benefits and good long term career progression with potential to move up the ladder within Campaign Marketing!
INTERESTED?
Please follow the instructions to apply, attaching your CV. For further information please contact Claire on 0161 9236120 or claire@traveltraderecruitment.co.uk


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