DIRECT MARKETING EXECUTIVE

Location
Wigan, Greater Manchester, England
Salary
£15000.00 - £18000.00 per annum + Excellent benefits
Posted
24 May 2017
Closes
21 Jun 2017
Ref
46155
Contact
Sunny Kersyte
Job function
Marketing & PR
Hours
Full Time
Contract Type
Contract

Direct Marketing Executive (Maternity Cover - 12 Months) required for a very well established travel company based in Wigan - This excellent Direct Marketing Executive role offers a basic salary of between £15,000 -£18,000 dependant on skills and experience. This Marketing Executive role would suit a marketing graduate whom is looking to work for an extremely well knows and reputable travel brand with an interest in travel. Working normal office hours Monday - Friday you will be responsible for assisting the Interim Direct Marketing Manager with the day-to-day implementation of direct marketing activity; brochure request fulfilment and customer experience projects for both their Holidays and Hotel products.

We would consider candidates that have solid experience in a role where a lot of emails are created and sent within a commercial environment from individuals that have no marketing experience BUT that have solid administration and attention to detail skills that are looking to develop a career within marketing too...


The Direct Marketing Executive will be responsible for…

Direct Mail Production

  • Work with product managers and yield teams for both the Holidays and Hotels brands to identify and collate product to be included in mailers
  • Brief and work closely with in house publishing team and external agencies to produce latest campaign material
  • Manage process of internal proofing of campaign material before print
  • Ensure relevant internal departments are fully briefed on all communications regarding marketing activity
  • Take on full responsibility for the weekly welcome home programmes

Direct Mail Print and Fulfilment

  • Liaise with printers and fulfilment houses to tender for work and negotiate best prices
  • Complete campaign cost sheets for each campaign
  • Manage process of external proofing of campaign material (print and fulfilment)

Customer Satisfaction Questionnaires

  • Ensure all CSQS are entered on the system in timely manner
  • Ensure any customer issues highlighted in the CSQs are passed on to the relevant departments
  • Produce and distribute monthly analysis as required
  • Manage the CSQ review process and ensure Product Managers and all relevant colleagues are involved in reviewing and acting on customer feedback to continuously improve their experience

Email Marketing

  • Take on responsibility for the production of weekly triggered email campaigns

Brochure Request Fulfilment

  • Update brochure request letters and carrier sheets as and when required
  • Manage brochure stocks held at brochure fulfilment company
  • Provide briefs to brochure fulfilment company as and when required

In order to apply for this excellent Direct Marketing Executive role you will:-

  • Have a marketing qualification
  • Ideally have exposure of working in a marketing function ideally within direct marketing
  • Also have strong exposure of email communications within a commercial working environment
  • Be analytical, numerate and have the ability to demonstrate reporting skills
  • Have an interest or have experience of working for a travel company or hotel
  • Be available to start as soon as possible

To apply for this Direct Marketing Executive role please send your up to date CV to sunny@candm.co.uk or apply below

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk

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