Search Engine Marketing Executive

Location
Luton, Bedfordshire
Salary
Competitive Salary
Posted
11 Jul 2017
Closes
01 Aug 2017
Ref
SEMETW0717
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

Job Title

 Search Engine Executive

Location

Luton or Frimley

Reporting to

Chief Marketing Officer

Hours

40 hours per week

Flexible to meet the needs of the business

Role Summary

Working closely with the marketing, product and our external agency teams, playing a key role in the development of our search engine marketing activity.   

The role is key to achieving incremental online sales through SEM channels, improving overall conversion, online sales and driving forward our digital strategy

Key Responsibilities

  • Responsible for the performance of paid media (ppc, display and more) marketing for our main B2C brands (traffic, conversion, sales, net margin)
  • Agree performance targets with management for all paid digital channels
  • Continually monitor, analyse, optimise and report paid media performance across markets
  • Work with our buying and commercial teams to expand the search universe, segments and keywords in all of our international markets
  • Experiment with and trial new paid media channels (video, Facebook, retargeting, prospecting etc.)
  • Keeping up-to-date with the changing search and digital marketing environment, technologies and developments and sharing the knowledge
  • Analysing the market and competitors, for growth and self-defence
  • Advocating paid search media throughout the business and keep paid search messaging up to date with regular promotions

Skills and Experience Required

  • Minimum of 2 years’ hands on experience in paid search marketing
  • Analytical skills and usage of market leading tools in order understand trends and performance
  • Detailed knowledge of AdWords and Bing campaign management tools
  • Microsoft Office products including Word, Excel, PowerPoint and Web site analytics
  • Understanding of multi-channel tracking and attribution tools and methodologies
  • Good communicator in trading meetings, email and in person
  • Good organisation skills, drive to take on anything thrown at them and willingness to put in extra hours to get the job done
  • Full understanding of paid search channels, techniques and indicators
  • Experience of planning and executing campaigns in display, video and re-targeting
  • Proven track record demonstrating exceptional performance results
  • Excellent understanding of all digital marketing initiatives and a desire to learn more

General

  • To undertake any other duties that may fall into the job criteria
  • To comply with all Company policies and procedures
  • To treat all employees, customers and suppliers with dignity and respect
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

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