CRM Marketing manager

Location
London, England
Salary
£35000 - £40000 per annum
Posted
21 Sep 2017
Closes
19 Oct 2017
Ref
DT47782
Contact
Duncan Tingle
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

RM Marketing Manager, London, Salary to £40k
This large international travel group requires en experience travel CRM marketing professional to manage campaigns and communications to the network. An open and engaging personality and able to work under pressure and juggle different tasks is a requirement. Offering a salary to £40k plus benefits

CRM Marketing Manager Responsibilities:
Excellent understanding of CRM principles in a B2B and B2C environment
Planning, managing and delivering multi-channel, CRM marketing campaigns using customer segmentation and customer journey mapping
Focus activity on improving customer acquisition, retention and reactivation
Use customer insights, analysis and customer segmentation to evolve CRM marketing strategy and increase marketing ROI
Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders including agencies
Budget management
Ensure return on investment through KPI's and performance metrics
Highly organised with a very good attention to detail
Excellent technical knowledge of CRM and analytical systems
Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns
Ability to prioritise workload and meet deadlines in a fast-paced environment
Experience in multivariate testing processes and providers is desirable

CRM Marketing Manager Requirements:
CRM Marketing experience within the travel industry
Good all round knowledge of print, digital and social media
Superb organisation skills
Excellent communication skills
Strong creative thinking
Self motivation with determined approach
Strong customer and relationship building skills

If you are keen to be considered please call Duncan on 02073971287 quoting DT47782 or send your cv to duncan@candm.co.uk

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk