Search Engine Marketing Manager

6 days left

Location
Newcastle/Luton/Frimley
Salary
Competitive Salary
Posted
27 Dec 2017
Closes
27 Jan 2018
Ref
TWSEMM0118
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

Key Responsibilities

  • Responsible for the performance of paid media marketing (including but not limited to PPC and display for the main B2C brands (traffic, conversion, sales, net margin)
  • Agree performance targets with management for all paid digital channels
  • Continually monitor, analyse, optimise and report paid media performance across all markets
  • Work with the buying and commercial teams to expand the search universe, segments and keywords in all relevant international markets
  • Experiment with and trial new paid media channels (e.g. video, Facebook, retargeting, prospecting etc.)
  • Keeping up-to-date with the changing search and digital marketing environment, technologies and developments and share knowledge with all relevant parties
  • Analysing the market and competitors, for growth, new opportunities and self-defence
  • Advocating paid search media throughout the business and keep paid search messaging up to date with regular promotions
  • Recruit, manage and develop a team of search engine marketeers as the channel grows within the business
  • Working closely with the marketing and product team, as well as any external agencies to develop search engine marketing activities

Skills and Experience Required

  • Minimum of 2 years’ experience in paid search marketing
  • Good analytical skills and usage of market leading tools in order to understand trends and performance
  • Detailed knowledge of AdWords and Bing campaign management tools
  • Strong technical ability, with the ability to work with Microsoft Office products including Word, Excel, PowerPoint and web site analytics
  • Good understanding of multi-channel tracking and attribution tools and methodologies
  • Excellent verbal and written communication skills across all communication channels and at all levels
  • Excellent planning and organisational skills including the ability to meet deadlines, manage multiple projects and prioritise workload
  • Exceptional relationship management expertise with the ability to build strong and effective relationships with a wide range of people across all levels
  • Full understanding of paid search channels, techniques and indicators
  • Experience of planning and executing campaigns in display, video and retargeting
  • Proven track record demonstrating exceptional performance results
  • Excellent understanding of all digital marketing initiatives with a desire to continually development new skills and knowledge
  • Excellent attention to detail

General

  • To ensure the Company values are demonstrated at all times
  • To undertake any other duties that may fall into the job criteria.
  • To comply with all Company policies and procedures.
  • To treat all employees, customers and suppliers with dignity and respect.
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved.

Apply for Search Engine Marketing Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left


By applying for a job listed on Travelweekly.co.uk you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More jobs like this