Search Engine Marketing Manager

Location
Newcastle/Luton/Frimley
Salary
Competitive Salary
Posted
27 Dec 2017
Closes
27 Jan 2018
Ref
TWSEMM0118
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

Key Responsibilities

  • Responsible for the performance of paid media marketing (including but not limited to PPC and display for the main B2C brands (traffic, conversion, sales, net margin)
  • Agree performance targets with management for all paid digital channels
  • Continually monitor, analyse, optimise and report paid media performance across all markets
  • Work with the buying and commercial teams to expand the search universe, segments and keywords in all relevant international markets
  • Experiment with and trial new paid media channels (e.g. video, Facebook, retargeting, prospecting etc.)
  • Keeping up-to-date with the changing search and digital marketing environment, technologies and developments and share knowledge with all relevant parties
  • Analysing the market and competitors, for growth, new opportunities and self-defence
  • Advocating paid search media throughout the business and keep paid search messaging up to date with regular promotions
  • Recruit, manage and develop a team of search engine marketeers as the channel grows within the business
  • Working closely with the marketing and product team, as well as any external agencies to develop search engine marketing activities

Skills and Experience Required

  • Minimum of 2 years’ experience in paid search marketing
  • Good analytical skills and usage of market leading tools in order to understand trends and performance
  • Detailed knowledge of AdWords and Bing campaign management tools
  • Strong technical ability, with the ability to work with Microsoft Office products including Word, Excel, PowerPoint and web site analytics
  • Good understanding of multi-channel tracking and attribution tools and methodologies
  • Excellent verbal and written communication skills across all communication channels and at all levels
  • Excellent planning and organisational skills including the ability to meet deadlines, manage multiple projects and prioritise workload
  • Exceptional relationship management expertise with the ability to build strong and effective relationships with a wide range of people across all levels
  • Full understanding of paid search channels, techniques and indicators
  • Experience of planning and executing campaigns in display, video and retargeting
  • Proven track record demonstrating exceptional performance results
  • Excellent understanding of all digital marketing initiatives with a desire to continually development new skills and knowledge
  • Excellent attention to detail

General

  • To ensure the Company values are demonstrated at all times
  • To undertake any other duties that may fall into the job criteria.
  • To comply with all Company policies and procedures.
  • To treat all employees, customers and suppliers with dignity and respect.
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved.

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