Marketing and Social Media Executive

Location
London (West), London (Greater)
Salary
£30,000 on-target earnings
Posted
11 Jul 2018
Closes
06 Aug 2018
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

We are seeking a bright, creative and target-driven Marketing and Social Media Executive to join our dynamic team. This is the perfect role for a talented and confident communicator who’s focused on achieving results, using their initiative and staying ahead of the game. Working in a team of four, you will report directly to the Head of Marketing.

It’s a full-time role working Monday to Friday 9am to 5pm at our office in West Kensington, London. The role will require occasional out-of-hours social media cover and weekend work during our consumer expo periods.

Key areas of responsibility:

EDMs and Audience Segmentation

  • Produce/build e-marketing campaigns within our EMS, ensuring visually engaging layouts, as well as effective and accurate email copy
  • Plan, create, test and deploy automated nurture tracks and other triggered email automations, reviewing continuously to identify opportunities for improvement
  • Using our email CMS to manage audience segmentation to ensure effective audience targeting and personalisation
  • Monitoring open and click-through rates to evaluate performance and ensure best practice
  • Develop initiatives to help improve and drive data capture across all customer touch points including the website, social media and competitions

Social Media

  • Sourcing, creating and scheduling content, and moderating user-generated content, on our key social media channels
  • Maintaining, developing and optimising our existing social media company pages
  • Continuously improving our social media activity by capturing and analysing data/metrics and acting on the information
  • Keeping up-to-date with social media technology changes and popular trends to ensure we’re delivering relevant and timely content in fresh and innovative ways
  • Implementing compelling communication strategies across social media channels, ensuring user retention, engagement and outreach

Consumer Events

  • Organise our participation in consumer travel expos held in the UK and USA
  • Manage the logistics of each expo to ensure they are correctly staffed and deliver an exceptional customer experience
  • Liaise with our designer to create display banners, marketing collateral and merchandise to drive brand awareness and effectively deliver news of our expo deals
  • Develop competitions and other initiatives to drive data capture
  • Research and assess new opportunities to ensure we’re growing our influence

Public Relations

  • Writing engaging press articles and features to be delivered to our database of B2C and B2B journalists and media contacts
  • Managing relationships with our PR executives/agencies around the world to ensure a coordinated approach to our PR activities
  • Proactively respond to PR and media queries in a timely manner to gain coverage offline and links online
  • Work with publications to secure positive coverage of our product
  • Actively look for new opportunities for coverage

Travel Award Programmes

  • Organising our participation and nomination in leading travel award programmes
  • Creating and delivering marketing campaigns during the voting process to drive success
  • Managing our attendance at award shows
  • Identifying new opportunities for participation in travel award programmes

The ideal candidate will have/be:

  • Previous email and social media marketing experience (minimum two years)
  • Understanding of segmentation and audience targeting
  • Strong awareness and understanding of key trends and social media technology changes
  • Able to work collaboratively in a team
  • The drive to achieve targets while maintaining high quality at all times
  • Keen attention to detail, ensuring accuracy in writing and proofing
  • Excellent copy-editing and communication skills
  • Strong administration skills and proficiency in Microsoft Office
  • Competency in Adobe Photoshop and InDesign
  • A creative thinker able to suggest new ideas/concepts, which help to meet our objectives

What’s on offer

  • Competitive salary and performance bonus
  • 20 days annual holiday with an additional five days for an educational trip on one of our group tours
  • Training opportunities to build on your skills and industry knowledge
  • Great work environment with regular socials

To apply for this role, please email your resume and cover letter detailing your marketing experience, and what you could contribute to our business. We're looking for a successful candidate to start no later than the 10th September.

Please note that unsuccessful applicants may not be contacted, but we thank you in advance for taking the time to apply.

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