Web Data Analyst

Location
Lowestoft, Suffolk, England
Salary
£28000 - £32000 per annum + travel industry perks and company benefits
Posted
31 Jul 2018
Closes
28 Aug 2018
Ref
19724KG
Contact
Katy Gaskell
Job function
IT
Hours
Full Time
Contract Type
Permanent
My client is recruiting for a data analyst to join them on their journey to improve the services for customer owners and partners. Your role will improve business effectiveness by gathering and analysing customer and website data to surface data-driven insight which will help shape product / service development. Your role will assess trends and identify opportunities and prove the value of site and commercial changes and marketing campaigns.
I am looking for a driven, passionate data analyst who is striving to grow into a data scientist and loves to explore data and gather insight that can help grow our business.

Job Description:
* To perform data analysis of websites and online marketing campaigns in order to produce insights and recommendations to improve the performance of our business. This will require data extraction, aggregation, and analysis of multiple data sources to give actionable insights to various business teams.
* To improve business effectiveness by gathering and analysing customer and website data.
* To undertake data extraction, aggregation, and analysis of multiple data sources to give actionable insights to various business teams.
* To produce regular and ad hoc reports using analytical data generated by our websites and online marketing campaigns.
* To complete daily, weekly and monthly reports and dashboards to aid decisions for change and identifying business opportunities.
* To ensure that all of the data which is/can be generated by our websites and online marketing campaigns is properly captured using correct tagging and data layers.
* Integrity check data and tracking where necessary for accuracy.
* Use Google Analytics APIs to automate reporting providing real-time data to the business on demand.
* To be the web analytics 'subject matter expert' within the business and to ensure that web analytics best practices are being followed by the business.
* To provide web analytics training and support to business associates.

EXPERIENCE REQUIRED
1-3 years proven experience in a similar role
Strong Google Analytics experience essential; Adobe Analytics and Google Data Studio experience very desirable
Advanced Excel skills
A good understanding of online marketing
A good understanding of presentation tools
High level understanding of A/B testing principles. HTML/JavaScript knowledge a bonus.

THE PACKAGE
Competitive salary of £28-32k and extra company benefits including Private Health Care, Company Pension Scheme, Holiday Discounts and Free Travel Insurance to name a few.

INTERESTED?
Please follow the instructions to apply, attaching your CV. For further questions please contact Katy on 0121 450 9776, or email katy@traveltraderecruitment.co.uk

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