Digital Performance Marketing Executive

Location
Aldershot, Hampshire, England
Salary
Up to £25000 per annum + Great company & benefits!
Posted
07 Aug 2018
Closes
04 Sep 2018
Ref
20830
Contact
Helen Cassin
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent
Digital Performance Marketing Executive required for my client who are a growing tour operator based in East Hampshire. Working closely with the Digital Optimisation Analyst to deliver the online marketing objectives, both strategic and tactical. You'll be responsible for merchandising on the company's websites and supporting the production of digital advertising. You will also be a key contact for the digital marketing and web development agencies, helping them to deliver key online strategies.

THE JOB:
*Help manage the day to day maintenance of the company website, keeping the site merchandising updated with promotions and campaign information, and working with internal and external support to log and resolve bugs or issues (alongside the Digital Content Executive).
*Work with external digital marketing agency to develop a strategy to increase visits and online conversions and help implement these strategies under the guidance of the Senior Digital Marketing Manager, including A/B testing, across PPC, programmatic, retargeting, affiliate and paid social activity.
*Ensure the merchandising for campaigns and promotions are implemented across the websites, working with the Content team, in inspiring and engaging ways to enhance a positive user experience and optimise conversion rates, via a test and learn strategy.
*Work closely with the digital content team to deliver the insight to support the creation of conversion-driving evergreen and campaign content.
*Work with the Digital Optimisation Analyst to monitor analytics of customer journeys across the site, identifying pain points and taking action to make the journey better for the customer, supporting the implementation of onsite testing and the planning of website development roadmaps.
*Work with the Digital Optimisation Analyst to analyse and react to performance of the website and paid digital advertising using analytical tools and apply the insight gained to refine merchandising and make recommendations to improve ads and content.
*To assist and support in times of an issue/crisis. This will require being on-call out of hours in rotation with other colleagues.
*Keep up to date with current trends on digital advertising and ecommerce.
*To be able to work at pace, prioritise workload and maintain accuracy at all times.


EXPERIENCE:

*Competent and confident using Content Management Systems (CMS) - ideally Kentico
*Social Media Marketing experience on all major platforms
*Paid digital advertising experience including PPC, programmatic, retargeting, affiliates and paid social
*Excellent copy-writing ability to produce engaging content across a variety of channels
*A creative thinker, who can express the brand through different channels and think outside the box to invent new ideas
*Experience managing 3rd party suppliers and agencies.
*Experience using analytics tools to measure for both website and social media data, including Google Analytics.
*A good understanding of SEO, CRO and UX.
*Proven ability to manage multiple tasks simultaneously and meet deadlines.
*Have a focus on accuracy and quality and a good attention to detail
*Excellent communication skills, with the confidence to influence and liaise with stakeholders at all levels
*Proven project and stakeholder management experience
*Travel industry experience and/or strong interest in travel


THE PACKAGE:
The salary on offer for this fantastic Digital Performance Marketing Executive role would be within the region of £25000 and you would also be entitled to some great travel industry benefits!

INTERESTED?
If you would like to be considered for this Digital Performance Marketing Exec role please either follow the link and click "apply" email your CV to Helenc@traveltraderecruitment.co.uk or call Helen Cassin on 01293 850647 for more information.

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