Senior Digital Content (website) Executive

Aldershot, Hampshire, England
Up to £30000 per annum + Be part of a brand new team!
07 Aug 2018
04 Sep 2018
Helen Cassin
Job function
Marketing & PR
Full Time
Contract Type
*DIGITAL CONTENT EXECUTIVE* I am looking for a creative content specialist to join a new marketing team within a growing tour operator, the perfect candidate for this exciting new role will have the ability to bring the unique travel experience to life in a compelling and inspiring way for our target audience on the company's website. Working closely with the Senior Digital Content Marketing Manager, Senior Digital Marketing Manager and Digital Optimisation Analyst you will deliver the online marketing objectives, both strategic and tactical through the maintenance and ongoing development of website pages and CMS, creating inspiring and engaging content. You will also be a key contact for our SEO and website development agency, helping them to deliver key online strategies.

⦁Manage the day to day maintenance of the website CMS, keeping the site updated with promotions and campaign information, reviewing and approving product content updates and working with internal and external support to log and resolve bugs or issues (alongside the Digital Performance Marketing Executive).
⦁Create engaging written content, which reflects our brand values to support the SEO strategy for online, whilst ensuring user engagement. Maintain existing content to ensure it remains relevant, accurate and up-to-date.
⦁Work with our external SEO agency and the Digital Optimisation Manager and Digital Performance Marketing Executive to create content for testing strategies to increase visits and online conversions.
⦁Ensure campaigns and promotions are implemented across the website in inspiring and engaging ways to enhance the user experience and optimise conversion rates. In particular, working with social media, email, PR and paid digital channel owners, to ensure web pages work in harmony with other channels driving traffic, so that the customer journey is seamless and optimised.
⦁To be the expert on the CMS and the gate keeper of website content. Provide training and access to the wider business where required and work in close partnership with the product team to establish and maintain a product content process that produces timely, accurate, compelling and SEO sound web pages.
⦁Write, edit and proof intro sections of the printed brochures when required and direct mail, ensuring consistent messaging across website and printed media.
⦁To manage cross-country content on the CMS and action overseas teams needs on specific international sites when necessary.
⦁Maintain the Tours For Churches word press website when necessary.
⦁To be comfortable using and interpreting performance data to optimise web content.
⦁Accurately proof read and edit customer facing copy created by marketing, product or other teams around the business as required.
⦁To maintain the company's tone of voice across all platforms.
⦁To be able to work at pace, prioritise workload and maintain accuracy at all times.

*Competent and confident using Content Management Systems (CMS) - ideally Kentico
*Excellent copy-writing ability to produce engaging content across a variety of channels
*A creative thinker, who can express the brand and think outside the box to invent new ideas
*Experience managing 3rd party suppliers and agencies.
*Experience using analytics tools to measure for website data, including Google Analytics.
*A good understanding of SEO, CRO and UX.
*Proven ability to manage multiple tasks simultaneously and meet deadlines.
*Working knowledge of HTML
*Have a focus on accuracy and quality and a good attention to detail
*Excellent communication skills, with the confidence to influence and liaise with stakeholders at all levels
*Proven project and stakeholder management experience
*Travel industry experience and/or strong interest in travel

The salary on offer for this Digital Content Executive is in the region of £30000.00 plus you will be entitled to some excellent travel industry perks

If you are interested in this exciting new role please following the link and click "apply" or send your CV to and for more information please call Helen Cassin on 01293 850647.

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