DIGITAL DATA ANALYST/ WEBSITE CONVERSION OPTIMISER
WEBSITE CONVERSION OPTIMISER - DIGITAL DATA ANALYST
TRAVEL COMPANY, BRIGHTON
£35 000 TO £40 000 PLUS GREAT BENEFITS
A great company in the travel industry is looking for a Website Conversion Optimiser/Digital Data Analyst in Brighton, preferably from within the travel industry. Here you will improve conversion rates of global websites within the B2C and B2B channels. You will work with multiple stakeholders and partners to create paths to conversion for customers globally to optimise the website journey for customers using data and insight.
You will need to be an online marketer, with extensive experience in B2C/B2B business and a skilled digital analyst with website usability experience, conversion funnels, A/B multivariate testing. You must be able to work in an agile team, promote and research new technologies and approaches, a natural problem solver with strong motivation to be able to exceed targets.
Qualifications and skills needed
*Degree with appropriate marketing/ digital qualifications, post graduate or professional training, or strong relevant work experience
*Familiarity with digital campaigns and channels, ability to analyse and optimise key customer journeys through entry pages from email, PPC, partner websites etc
*Minimum 2 years' experience working within ecommerce in a conversion optimisation role
*Working knowledge of CSS and HTML to build tests/designs and construct online experiments
*Knowledge of analytic tools such as Google Analytics, Optimizely, HP Optimost or Tealeaf and utilise multivariate A/B testing tools such as Optimizely, VWO, AB Tasty, Google Optimise and tools like Google Tag Manager.
*Have great Excel knowledge and be able to model and forecast targets, analyse data and provide key reporting
*Experience of working with external/creative agencies
*Digital or ecommerce trading environment experience
Rosie Dunbar is recruiting for this Website Conversion Optimiser/Digital Data Analyst in Brighton, click to apply
Applicants must have the legal right to live and work in the country where the vacancy exists. We regret we are only able to contact shortlisted candidates.
Progressive Travel Recruitment and 14fiftyseven (trading names of Progressive Personnel Ltd., est. 2005) are leading international travel recruitment and PA/household recruitment consultancies with offices in the United Kingdom, United Arab Emirates, South Africa and The Maldives.