PPC and SEO Executive

Location
London, England
Salary
Up to £35000.00 per annum
Posted
07 Nov 2018
Closes
05 Dec 2018
Ref
51560
Contact
Mark Shapiro
Hours
Full Time
Contract Type
Permanent

SEO and PPC Manager - 35K - Luxury Tour Operator is looking for an experienced, commercially-minded and results driven SEO and PPC Executive to take charge of the paid digital elements of the company's websites. Primarily you would be responsible for managing PPC campaigns, but will also be responsible for driving traffic to the websites. You will also demonstrate an understanding of all disciplines of digital media inc. SEO, Paid Search, Programmatic and Affiliates

SEO and PPC Manager Responsibilities:

PPC

  • Responsibility for campaigns inc. bid management, ad-copy testing and keyword optimisation.
  • Confidence in implementing multiple biddable campaigns, including structure, ad copy writing and keyword research
  • Implement A/B testing with full reporting and data to identify trends and implement campaign improvements
  • Weekly and monthly reports
  • Work with the marketing programme executives to ensure that on-site copy and landing pages are fully optimised and seasonality of demand and target audiences are catered for
  • Perform ongoing keyword discovery, expansion and optimisation of dynamic search, remarketing and core campaigns


Paid Social

  • Work with social media executive to build effective, targeted paid advertising campaigns across social channels


Programmatic

  • Work with media agency to ensure remarketing, prospecting campaigns align with business objectives and in-house managed PPC campaigns


SEO

  • Working alongside the SEO agency/consultant to implement recommendations and best practice SEO optimisation techniques
  • Work with internal programme marketing team to drive SEO requirements in content creation and programming
  • Develop and implement link building strategy through competitor analysis and outreach strategy
  • Support changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Stay up to date with industry trends and system developments and implement accordingly


SEO and PPC Manager Experience & Qualifications required:

  • Detailed knowledge of Google Adwords, Bing and Google Analytics is essential
  • A minimum of two years PPC & SEO experience
  • Travel industry experience desired
  • Insights driven with a passion for search engine marketing
  • You may be ex-agency looking to take your skills in-house and take ownership of a single
    brand
  • Effective communicator, accurate, with excellent attention to detail
  • Organised, able to manage streams of information from numerous sources
  • Excellent command of English and written communication skills



If you are interested in the above role of PPC and SEO Manager please send your CV to mark@candm.co.uk

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk

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