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Director of Marketing & Sales

Employer
Red Planet Recruitment
Location
London, England
Salary
up to £81,500 per annum + lucrative benefit
Closing date
21 Feb 2019

View more

Sector
Tour Operator
Hours
Full Time
Contract Type
Permanent
Job function
Executive / Senior Management

Job Details

Director of Marketing & Sales.    We are working with a highly established and well-recognised tour operator who are looking to hire a Director of Marketing and Sales to join their high profile travel brand. This Senior position is suited to a candidate who has been responsible for leading Marketing strategies within successful tour operators. The Director of Marketing and Sales role is about evaluating, devising and executing a successful Marketing & Sales strategy and implementing the plans to support change along with continued growth and success in line with company objectives.

Marketing responsibilities will develop the brand’s strategy, ensuring it is correctly positioned both internally and externally through the website, advertising – online (70%) and offline (30%), PR, social media, digital services, exhibitions and events.

​The position will be responsible for the overall Marketing and Sales delivery both on a personal and team level as well as formulating marketing direction and sales growth for the brand.

Director of Marketing and Sales Responsibilities:

  • Design and implement online and offline marketing strategies - help build the brand further, develop content and events strategy, develop retention marketing plans and generate inbound leads at scale
  • Lead and develop the marketing team - provide guidance and structure
  • Use a data driven approach to test and refine strategy
  • Manage account structure, campaign strategy, keyword research, ad copy testing, bid management, conversion tracking, performance against budget, insights and reporting
  • Manage Social Media, Google Ads, Bing Ads, Facebook Ads and other paid networks and build relationships to promote new opportunities
  • Strategic leader comfortable rolling up sleeves and being hands on
  • Direct social media presence and programmes to improve social media reputation and recognition
  • The Director of Marketing & Sales role is B2C lead, with a hint of B2B
  • To adopt a disciplined approach to measuring ROI and sales performance through the use of Sales & CRM reports
  • Champion a culture of outstanding service by identifying marketing opportunities and implement initiatives to improve customer retention & social media ratings
  • Creation and implementation of processes which will drive improvements to sales productivity, efficiency and service, reviewing and challenging inefficient processes
  • Formulation and execution of selling strategies
  • Identify and grow future talent in line with the succession planning and talent review processes, appraisals/performance reviews etc

Now Let’s Talk About You:
A Senior Marketing Professional from a tour operator background, with experience of handling a 7 figure marketing budget, along with sound understanding of measuring ROI and sales performance prior to this opportunity.

  • Proven experience and success of increasing engagement and conversion using digital and traditional marketing channels within a tour operator
  • Expert at raising brand awareness, specialist in Google, Bing and Facebook Ads
  • Accomplished managing PPC, paid search, paid social and display campaigns etc.
  • Business planning and setting budget management experience is essential
  • Strong demonstrable and quantifiable experience in increasing business social media presence
  • Be a data driver marketer
  • Self-motivated and experienced in "people and productivity"
  • Well-developed interpersonal skills, good all-round business acumen
  • Sound understanding of call flows to ensure reduction of cost per call and effective conversion
  • Possess a solid understanding of KPIs, and demonstrate strategic capability and the desire to test new ways of working
  • Highly analytical with excellent Excel, Google Sheets knowledge

Direct Reports:

  • Marketing Manager & Marketing Team
  • Sales / Reservations Manager

Salary & Benefits:

  • Excellent salary package on offer where the basic salary is up to £81,500 per annum BOE
  • Lucrative benefits you would expect from a Director role
  • Opportunity to work with a market leading brand

Sounds Like You?
If so, we’d love to hear from you!

 

Company

We are travel experts

No matter what your career goals, Red Planet has the expertise and the travel industry connections to help you maximise your potential in today's job market. 

We believe a job is more than just a means to pay the bills - it is a creative outlet for people to apply their skills and talents to something that’s bigger; something that is both challenging and rewarding. The right job will not leave you dreading Monday morning, but positively anticipating what new things the week will hold. If that is something you have yet to discover, then it’s time to call Red Planet! 

As specialists in travel recruitment, Red Planet offers candidates a service that is second to none. The services we provide to our candidates show that we are not just recruiters; we are career advisors and experts in the travel industry.

Red Planet prides itself on the fact that the recruitment team is managed by people who know the travel industry exceptionally well because they have also worked in this exciting and vibrant sector. This makes a big difference as they know what they are talking about.

We have merged the best services that a recruitment agency can offer in order to create an exclusive travel industry personnel and recruitment service, benefiting both our candidates and clients.

Consider us your travel industry connection

Contact us

Red Planet Travel Professionals
86-90 Paul Street
London, EC2A 4NE

Telephone: 020 3540 8981
Email: jobs@redplanetrecruitment.co.uk
Skype: redplanetrecruitment

www.redplanetrecruitment.co.uk

 

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