Marketing Manager

Marketing Manager Responsibilities:

•Lead the execution of all marketing channels (radio, print, OOH, digital)

•develop UK&I 360 media plan in collaboration with HQ, based on knowledge of commercial objectives and market characteristics

• Budget management of entire UK&I marketing spend across all channels

• Formulate, direct and coordinate marketing activities to promote products and services, raising awareness of key USPs

• Develop and promote brand initiatives consistent with corporate objectives

• Ensure that all products, services and other offerings conform to brand identity; conduct ongoing brand management in all B2C and B2B channels

• Management of Air Transat’s trade (B2B) marketing campaigns

• Monitor market trends & provide recommendations to improve brand awareness

• Coordinate and participate in promotional activities and trade shows, working with local PR agency

• Analysis of customer research, current market conditions and competitor information

• Prepare and deliver reports on the status of all marketing programs and initiatives to the senior management

• Working directly with the sales and commercial operations teams to support all strategic initiatives

• Communicate and negotiate with promotional partners as needed for joint marketing activities .

• Performs other related duties as assigned

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