Digital Marketing Executive

My client is an award winning specialist tour operator who are looking to expand their digital marketing team, I am currently looking for a Digital Marketing Executive to manage the planning and execution of performance marketing campaigns across Digital Display and Affiliate programmes to deliver quality traffic to the company website and calls to the sales team to drive business growth. You will be working for one of the world's most successful niche tour operators who are based in North Surrey and you can expect a fantastic basic salary and the most amazing company benefits package!


Essential Duties and Responsibilities:
*Detailed understanding of direct and digital targets to implement a robust digital media strategy and to be accountable for performance to support business growth.
*Planning and execution of performance marketing campaigns, focusing on the customer journey and an always-on programmatic prospecting and retargeting activity across platform.
*Responding to tactical business need to increase awareness and drive quality traffic to the website and call centre.
*Provide accurate reporting and insight into the performance of the marketing activity and make recommendations for future optimisations.
*Work with the brand teams to ensure all performance marketing campaigns are aligned to the brand strategy and positioning.
*Management of design and media agencies to ensure campaigns are clearly communicated and digital media plans are developed in line with campaign objectives.
*Responsible for ensuring digital media activity across the programmatic and affiliate channels are accurate, consistent with other marketing activity, activated on time and on budget.
*Keep abreast of changes to the programmatic and affiliate digital landscape to identify new opportunities to increase our routes to market to drive the direct share of business and strategy.
*Working closely with Revenue Management teams to ensure programmatic marketing pricing is accurate, competitive and aligned to strategic focuses.

EXPERIENCE / KNOWLEDGE & SKILLS
*Demonstrable experience working within digital marketing environment, preferably in Travel
*Demonstrable experience in managing performance marketing campaigns within the display and affiliate arena
*Experience of the Flashtalking and Facebook Business Manager
*Experiences of utilising CRM and segmentation insights as part of a customer journey
*Experience of using web analytic tools (preferably Adobe Omniture and Google Analytics) to analyse data and inform digital media planning
*Experience in managing and working with agencies.

PERSONAL ATTITIUDE AND SKILLS
*A passion for all things Digital
*Highly analytical and results focused
*Highly organised and capable of juggling many tasks at once
*Excellent self-motivation with a can do attitude.
*Excellent organisation and planning skills.
*Good excel skills and ability to understand analytical software e.g. Google Analytics
*Strong communication skills.
*Flexible working hours and travel
*Excellent attention to detail and accuracy
*Strong interpersonal skills and confidence when dealing with internal and external partners

THE PACKAGE:
The salary on offer for this exciting new Digital Marketing Executive role in in the region of £25000 - £27000 plus this company have one of the most amazing benefits packages in the industry, lovely working environment and Monday - Friday hours.

INTERESTED?
If you would be interested in hearing more about this great new role please call Helen Cassin on 01293 850647, send your CV to Helenc@traveltraderecruitment.co.uk or follow the link and click "apply"