Retail Marketing Manager

West End, London, England
Market Rate
08 Jun 2018
06 Jul 2018
Darren Cole
Job function
Marketing & PR
Full Time
Contract Type
Are you excited by retail window displays?
Do you often think I would do it this way?
My client, an exciting travel brand is seeking a Retail Marketing Manager with creativity and flare. They are a leader in package holidays and tailor made trips!

*Working closely with shop managers and the wider sales team to plan marketing activity effectively according to the retail marketing strategy.
*Execution of local and regional marketing campaigns and activity across offline and digital channels, which drives demand to the retail shops.
*Report success of local / regional marketing activities and make recommendations based on conclusions.
*Building strong working relationships with the regional sales manager and shop managers and meeting on a regular basis to review shop marketing plans and discuss requirements.
*Exploring new opportunities to market the retail shops locally and evaluating the commercial value of potential marketing activity.
*Ensuring the stores experience is consistently on brand and the retail window displays are up to date and driving demand.
*Organising local / regional consumer facing events and representing the company along with shop staff
*Responsible for engaging shop staff in retail marketing and running internal communications programmes to ensure positive communication between teams
*Input into the retail marketing strategy
*Supporting the wider marketing team in executing PR, external media advertising and direct mail activity as needed
*Previous experience of B2C marketing, preferably in a retail business
*Experience in executing and reporting on cross-channel marketing campaigns with a clear view on KPIs and what success looks like
*Experience in organising and managing events or experiential activity
*Confident briefing artwork to graphic designers, with a good eye for design.
*Excellent analytical skills and comfortable with working in a data-driven environment
*A passion for travel and preferably experience working in the travel industry
*Strong interpersonal and influencing skills across functions within and beyond marketing
*Excellent attention to detail and superb organisational skills
*Comfortable working on multiple projects at once and able to prioritise workload
*Able to deliver in a fast paced environment
*Experience with any mainstream Email Service Provider software E.g. Salesforce Marketing Cloud - ExactTarget, IBM - Silverpop, Oracle Resonsys
*Able to grasp new technical concepts
*Familiar with HTML, Illustrator, Photoshop
*Proficiency in Microsoft Excel, Word, and PowerPoint
*Experience setting up automated email marketing programmes
*Experience with HTML, basic coding and editing
*Strong problem solving skills and confidence in manipulating data in excel
*Technically confident / Data confident
*Multi-channel CRM experience desirable but not essential
Working full time, Monday to Friday
The role also involves 10% UK travel, which equates to approx. 2 days per month spent in stores. There may also be some occasional weekend and evening work required for ad-hoc events.

For the successful candidate there will be a competitive annual salary and company benefits package which will be discussed at interview stage.

To apply for the position of Retail Marketing Manager
Click 'Apply' now and submit your CV.

Darren Cole - Senior Account Manager - 0203 887 9444

Due to the volume of applications received, only suitable candidates will be contacted.

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