Senior Digital Marketing Manager - Hampshire

Aldershot, Hampshire, England
£45000 - £55000 per annum + Fantastic salary & Great Company!
07 Aug 2018
04 Sep 2018
Helen Cassin
Job function
Marketing & PR
Full Time
Contract Type
I am currently on the lookout for a Senior Digital Marketing Manager for a fantastic tour operator based in the East Hampshire area. Working with the Head of Marketing, you will design, manage and deliver the long term Ecommerce strategy in order to deliver a customer-orientated and cost-effective plan to acquire and renew customer engagement. You will be responsible for all digital performance and ecommerce activities within the company, including website performance, online advertising, CRM, agency relationships (PPC, SEO, retargeting, web development etc.) and achieving targeted growth in online sales. You will work collaboratively with your own team, agencies and the Senior Digital Content Marketing Manager and Senior Marketing Communications Manager to execute and optimise integrated, marketing campaigns.


⦁Line management of Digital Optimisation Analyst and Customer Insight & CRM Manager
⦁Use data, best practice and industry trends to guide the long term digital strategic roadmap and short-term tactical digital decisions
⦁Manage the digital agency relationship and brief them on campaigns, projects and tactical promotions and work closely with them to deliver against objectives across all online channels
⦁Manage the website development agency on forthcoming website development projects - and consider the best options for the business in the development of the website longer term (moving development in house vs agency etc), creating roadmaps and business cases accordingly
⦁Collaborate with the Digital Optimisation Analyst in defining the 'Conversion Rate Optimisation' strategy for the business
⦁Work with the Customer Insight & CRM manager on the customer and prospect contact strategy and technical developments required to platforms and systems to enable effective implementation of this for the business, ensuring lifetime value is balanced with prospect conversion and trading KPIs
⦁Support the Senior Digital Content Marketing Manager by identifying opportunities or challenges to improve performance of social media, email and web content
⦁Support the Senior Marketing Communications Manager by identifying opportunities or challenges to improve performance of digital PR and advise on partnership and brand advertising on digital channels
⦁Brief Digital Performance Marketing Executive and external agencies on creation of marketing collateral for use across online channels
⦁Be the guardian of all websites, ensuring stakeholder engagement and inclusion where necessary
⦁Oversee day-to-day delivery of online marketing activity including PPC, SEO, Programmatic display and retargeting, affiliate, Social ads & Pre-roll video
⦁Monitor and manage budgets and agency spend for online activities to ensure projects are delivered on target and on budget
⦁To assist and support in times of an issue/crisis. This will require being on-call out of hours in rotation with other Managers
⦁To be able to work at pace, prioritise workload and maintain accuracy at all times

*Experience of content management systems - ideally Kentico
*Previous experience using web analytics and other tools to identify opportunities for improvement (e.g. Google Analytics, Adobe Analytics) and Google Tag Manager
*Paid digital advertising experience including PPC, programmatic, retargeting, affiliates and paid social
*Experience using behaviour specific tools for heat mapping and in page analytics (Hitwise, Similarweb, hotjar etc).
*Experience in Digital marketing ROI techniques, Attribution, effectiveness modelling and econometrics
*Experience of A/B and MVT tools
*A good understanding of SEO, CRO, CRM and e-marketing, and UX
*Experience of managing ecommerce platforms at manager level with technical skills in e-commerce strategic planning, business, financial principles and e-commerce market development
*Proven track record of increasing sales and traffic to corporate/brand websites.
*An independent thinker, but a team player who has experience in working to tight deadline and under pressure
*Project Management implementation, managing both internal and external expectations through effective communication and project plans
*Have a focus on accuracy and quality and a good attention to detail
*A strong track-record of managing and developing a team. Excellent communication and interpersonal skills
*Demonstrate creativity & originality in your work, having the personal drive and initiative to bring about change and help drive the business forward.
*Excellent communication skills, with the confidence to influence and liaise with stakeholders at all levels
*Experience managing 3rd party suppliers and agencies
*Travel industry experience and/or strong interest in travel

The successful candidate will be rewarded with a very competitive salary of up to £55000 which will be dependent on experience, you will also be entitled to some great travel industry perks!

If you would like to be considered for this amazing new opportunity please apply by following the link and clicking "apply" send your CV to or call Helen Cassin on 01293 850647 for more information.

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