Senior PPC Manager

City of London, East London, England
up to £60,000 per annum + benefits
31 Oct 2018
13 Nov 2018
RPTR - 01437
Job function
Full Time
Contract Type

Senior PPC Manager. Are you a Senior PPC Expert that loves seeing through digital marketing campaigns on various platforms from strategy right through to optimisation? This multi-award-winning tour operator are an entrepreneurial business and are seeking an innovative and forward-thinking senior marketing professional from the travel industry who is confident in their ability to hit the ground running. This role presents an exciting opportunity for an agile, motivated individual to add immense value to the company’s current PPC activity. 

Working alongside the wider marketing team, the Senior PPC Manager will have the opportunity to influence the entire PPC journey on site, from click through to conversion. Your focus will be on driving acquisition, generating enquiries and increasing call volumes.

Our client has ambitious growth plans and this role is vital for successfully driving these plans.

The Senior PPC Manager Role:

  • Design, launch and manage PPC campaigns across various platforms, including but not limited to; Google AdWords, GDN, Bing, Facebook
  • Drive profitable growth, market share and brand awareness by delivering successful paid search campaigns
  • Report, analyse and interpret data to understand performance, what is impacting performance and what we can do to influence it
  • Work closely with the search developer to advance campaigns and drive search automation initiatives across all key markets and products
  • Work with the content team to ensure landing pages are effectively optimised for PPC success
  • Identify patterns in customer behaviour and segments and communicate these insights so appropriate action can be taken
  • Reconciliation of budget spend, analyse click and conversion data and ad expenses
  • Managing, testing and optimising keywords, ad text, position and landing pages based on performance of campaigns
  • Ensure PPC activity is aligned with the overall marketing and sales strategy
  • Compile accurate, transparent and insightful reports in Excel and other reporting software on a monthly, quarterly and annual basis 
  • Continuously evaluate performance and optimise campaigns to reach maximum ROI
  • Keeping up to date with industry knowledge, development, tactics and strategies

Essential Skills & Experience:

  • Demonstratable experience of managing successful paid search and paid social campaigns
  • Experience or knowledge of lead generation websites
  • Extensive hands on bid campaign management experience and strong knowledge of best practice techniques
  • At least 3 years PPC experience
  • Experience in campaign execution from end to end
  • Ability to build and monitor campaigns on a variety of PPC platforms
  • Experience of campaign planning, search optimisation and web performance monitoring software
  • Familiar with Bid optimisation tools
  • Knowledge of the digital marketing industry and in particular the search engine marketing industry
  • Analytical and results driven
  • Strong understanding of AdWords and Google Analytics
  • Excellent verbal and written communications
  • Must have excellent attention to detail and the ability to effectively multi-task
  • Experience with call tracking
  • Experience managing medium to large budgets
  • Google certifications

Desirable Skills:

  • Experience within the Travel or Leisure industry
  • Website A/B split testing
  • CRO focussed approach

The Package:
Our client offers an excellent opportunity for personal progression and this role comes with a fantastic base salary of up to £60,000 BOE, plus benefits, which include:

  • Company Pension
  • Medical Insurance
  • Life Assurance
  • Subsidised car parking - during the week
  • Free on-site evening and weekend parking
  • Monthly incentives including prizes, experiences and additional income
  • Tax free childcare vouchers
  • Employee Introduction bonus (Refer a friend)
  • Fresh fruit every week
  • Summer and Christmas Party

Sounds Like You?
If so, we’d love to hear from you!

Important, Please Note: It is unlawful to employ a person in a UK-based role who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation prior to applying.

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