PPC Executive

Location
Newcastle Upon Tyne, Tyne and Wear or Frimley
Salary
Competitive Salary
Posted
12 Nov 2018
Closes
12 Dec 2018
Ref
ppctw12112018
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

Job Title

PPC Executive

Location

Frimley or Newcastle

Reporting to

Head of Marketing

Hours

40 hours per week

Flexible to meet the needs of the business

Role Summary

The role will be responsible for the optimisation of paid search campaigns across Google & Bing Ads. The PPC Executive will work closely with the SEO and Product teams to formulate and execute the paid search strategy across both holiday and hotel products.

Key Responsibilities

  • Optimise the current PPC campaigns through ad copy and keyword analysis.
  • Implement a test and learn strategy to identify new opportunities at destination and hotel level.
  • Bid optimisation in order to maximise impressions while maintaining strong ROI.
  • Ensure all ad copy is in line with the brand guidelines and wider business messaging.
  • Undertake competitor analysis and make recommendations based on industry trends.
  • Communicate effectively with internal teams regarding new product development and online strategy.
  • Provide weekly and monthly KPI reporting to the Head of Marketing.
  • Keep abreast of any industry developments in technology.

Skills/Experience Required

  • Minimum of 2 years hands on experience creating and optimising multiple PPC campaigns.
  • Advanced working knowledge of the Google Ads and Bing Ads platform.
  • Demonstrable record of achieving paid search KPI’s in line with wider business strategy.
  • Strong data analysis skills with an emphasis on attention to detail.
  • Outstanding communication and interpersonal skills with the ability to develop and maintain strong and effective working relationships with a wide range of people across all levels.
  • Previous marketing/competitor trends experience within the travel industry is preferred but not essential.
  • Excellent organisational skills with the ability to work in a fast-paced environment.
  • A genuine desire to achieve results, both personally and as part of a successful team.
  • Strong Microsoft Office skills, including the ability to use Outlook/ Word/ Excel/ Powerpoint.

General

  • To undertake any other duties that may fall into the job criteria
  • To comply with all Company policies and procedures including Health and Safety
  • To ensure the Company values are demonstrated at all times
  • To treat all employees, customers and suppliers with dignity and respect
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

More searches like this