CRM Manager

7 days left

Location
Manchester, Greater Manchester, England
Salary
£30000 - £35000 per annum + Plus Benefits
Posted
27 Dec 2018
Closes
24 Jan 2019
Ref
21262
Contact
Lisa Harding
Sector
Cruise
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent
One of the UK's leading Cruise Specialists are seeking a CRM Manger to plan and execute strategic multi-channel campaigns. Due to continued growth my client is looking to expand its marketing team. If you want to work for a successful, diverse and fast growing business then read on.

Job Description:
As a CRM Manager you will be responsible for the full life cycle of the campaign, covering brand awareness, customer acquisition, retargeting, retention and reactivation to drive customer loyalty. You will cover a broad range of direct media, including direct mail, email , social and mobile.

Duties Include:
*Define the full-cycle, multi-channel CRM strategy in line with overall business objectives. Continuously look for ways to improve reach, deliverability, engagement and customer experience
*Lead the planning, delivery, development and optimisation of the weekly email campaigns
*Collaborate with our Customer Experience team and set the vision and plan for loyalty, advocacy and customer experience.
*Explore and introduce new ways of engaging with our customers in line with their needs and expectations.
*Work closely with our Design team to ensure all content is in line with guidelines and delivering the best experience for our customers.
*Build a robust testing plan and report learnings back to Senior stakeholders on a weekly basis
*Working closely with the business intelligence team to understand the value of customer segments and devise strategy on how to effectively target individual segments.
*Analysis of mailing performance to determine what has/hasn't worked (with confidence levels)
*Identify, champion and leverage new industry innovations that will further enhance our CRM programme

Experience Required:
*4+ years' experience in a similar role using enterprise level CRM
*Proven experience in setting CRM strategy and plans
*Experience in campaign planning, delivery and optimisation
*Comfortable analysing and using data to guide decision making
*Experience developing email marketing content
*Proven experience setting up automated email marketing programmes
*Experience in segmentation, targeting and personalisation at scale
*Proven ability to work with all stakeholders and in managing and developing a team

Package:
Working from the company's modern offices just outside of Manchester you will be offered competitive basic salary, which will be dependent on experience, along with a comprehensive benefits package

Interested
If you a looking for a fast paced role working within a commercial environment, with a diverse and ambitious company please apply today! Send your CV to Lisah@traveltraderecruitment.co.uk or call for a further chat on 0161 923 6120.

Apply for CRM Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from Travelweekly.co.uk by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on Travelweekly.co.uk you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More searches like this