CRM Email Lead (Travel Industry)

Manchester, Greater Manchester, England
£25000 - £350000 per annum + Additional benefits and bonus
04 Jan 2019
01 Feb 2019
Gemma Thelwell
Job function
Marketing & PR
Full Time
Contract Type
Experienced CRM Email Lead required for a leading, award-winning Travel Company. This is initially a 3 month contract position to start immediately. The successful candidate is required to manage the planning, delivery and evaluation of customer insight to help the company achieve their income target. An exciting time to join this travel agency and tour operator as they continue their success story with further expansion due to recent commercial success. If you have the relevant experience, as well as a passion for travel this role could be exactly what you are looking for!

Job Description:
To manage the planning, delivery and evaluation of customer insight driven marketing considering all aspects of partnership marketing to achieving our income target.

Job Duties & Responsibilities:

CRM /Email Support
*Responsible for planning and delivery of customer marketing campaigns
*Provide insights and suggestions on enhancing campaign journeys
*Manage reporting on customer campaigns
*Create test and learn plans for customer campaigns
*Identify new campaign opportunities based on customer data and insight
*Manage the build, scheduling and send of all customer email activities
*Utilising customer segmentation to make recommendations for new campaigns, activity and reports which drive enhanced customer adoption.

Data, Measurement & Analysis
*Establish campaign KPIs and success metrics; measure and report against them on a regular basis
*Use a variety of tools and techniques to measure and analyse campaign and activity results, and prepare substantiated management information reports for all stakeholders
*Establish control groups to benchmark performance
*Work with Data colleagues to identify target audiences and manage campaign data delivery
*Work closely with the Partnerships team to feedback campaign performance to our commercial sponsors and providing recommendations for future growth opportunities

Experience Required:
*BCRM experience working with various CRM platforms
*Proven marketing experience, ideally in a B2C environment focusing on customer segmentation, email and CRM
*A people person, with a strong, outgoing personality and ability to lead, coach and mentor junior members of the team
*Analytically and data savvy with strong commercial acumen
*Customer centric- putting the audience at the heart of everything you do
*Able to work under pressure, in an often-impatient environment
*Flexible in terms of working hours/ international travel
*Experience of HTML/Design, Pure 360

The Package:
Salary is dependent on experience, (within the region of £25-30k pa) and comes with an excellent benefits package. This is also an excellent career move to an established Travel Agency & Tour Operator, with a great reputation and ambitious & realistic growth plans.

If you are keen to be considered and find out more, please follow the instructions to apply, attaching your CV - or call - 0161 9236120 to find out more.

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