HEAD OF PERFORMANCE MARKETING

Location
Lancashire, England
Salary
£50000 - £60000 per annum + benefits
Posted
10 Jan 2019
Closes
07 Feb 2019
Ref
SH64
Contact
Simon Hurst-Grover
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent
HEAD OF PERFORMANCE MARKETING
TOUR OPERATOR
LANCASHIRE
UP TO £60K

A leading tour operator in Lancashire are looking for a head of performance marketing, with a proven background in digital marketing, to lead the strategic development and execution of marketing campaigns for all their brands and to manage a substantial budget to deliver increased volumes of relevant inbound traffic/leads to meet and exceed targets.

Within this newly created role, due to business demand and growth, you will report into the sales and marketing director covering all channels for online and offline acquisition and will focus on data driven performance, continuous improvement and adoption of effective strategies and media.

SKILLS/KNOWLEDGE REQUIRED

* Strong online retail marketing experience across the wide range of online channels available
* 3 years minimum in online marketing retail/B2C environment in a similar role
* Experienced in planning and producing multi-channel communication campaigns
* Knowledge of travel industry would be highly desirable however not essential
* Experience of digital acquisition marketing techniques
* Ability to analyse and evaluate performance of digital marketing activities and make recommendations for improvements
* Knowledge of web analytics packages, in particular Google Analytics
* Commercially astute
* Strong communicator with people management skills
* Strong organisational skills able to work to strict deadlines and prioritise work loads

Simon Hurst-Grover is recruiting for this HEAD OF PERFORMANCE MARKETING role in Lancashire. Click to apply




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Progressive Travel Recruitment and 14fiftyseven (trading names of Progressive Personnel Ltd., est. 2005) are leading international travel recruitment and PA/household recruitment consultancies with offices in the United Kingdom, United Arab Emirates, South Africa and The Maldives.

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