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Travel Search Engine Marketing Manager

Employer
Travel Trade Recruitment
Location
Epsom, Surrey, England
Salary
£45000 - £55000 per annum + Great company with progression!
Closing date
19 Feb 2019

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Sector
Tour Operator
Hours
Full Time
Contract Type
Permanent
Job function
Marketing & PR

Job Details

I am looking for an SEM expert who is keen to take on a new challenge within a very successful and growing tour operator who are based in the North Surrey area. Your role here will be to manage all pay-per-click (PPC) marketing activities, and work alongside the existing offline marketing manager to improve SEO rankings for a successful and growing tour operator who are based in the North Surrey area. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Facebook and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers to the site and call centre
This role requires a candidate who is analytical, well organized and who has a great attention to detail. The ideal candidate must be well informed regarding digital landscaping (display, social, native and programmatic) trends and research

UTIES AND RESPONSIBILITIES
* Planning campaign activity for top of funnel activities, content marketing and innovative digital product activations across established and emerging platforms.
* Defining innovative new paid social media strategies to support the core business goals and the content marketing, social media and digital activations team.
* Continual paid social testing and experimentation ideation working with performance team and scaling, likewise identifying when to scale back on paid social activities.
* Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyse website analytics and PPC initiatives and campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
* Optimise copy and landing pages for paid search engine marketing campaigns
* Perform ongoing paid keyword discovery, expansion and optimisation
* Research and analyse competitor advertising links
* Real-time, daily and weekly campaign performance reporting. Presentation of key data and conclusions to management.

ESSENTIAL
* Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
* Well-versed in performance marketing, conversion, and online customer acquisition
* Up-to-date with the latest trends and best practices in search engine marketing
* In-depth experience with bid management tools
* Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
* Strong analytical skills and experience generating SEM reports
* Familiarity with A/B and multivariate experiments
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Understand online strategy and how this breaks down into multi-channel web marketing elements
ADVANTAGEOUS
* BS/MS degree in Marketing or a quantitative, test-driven field
* Experienced in travel marketing, especially PPC in the long haul luxury market
* 'Out of the box' thinking and removing constraints
* Personal Attributes
* Enthusiastic, with an ability to work under pressure
* Team spirited with good attention to detail
* Passionate for and in tune with the latest social media trends

EXPERIENCE
At least 4 years' PPC and SEO management within the leisure/travel Sector
THE PACKAGE:
The successful candidate can expect a very competitive starting salary in the region of £45000 - £55000 which is dependent on experience, this role will not be vacant for long due to the exciting product and the amazing salary on offer!

INTERESTED?
If you would like to be considered for this fantastic new position please following the link and click "apply" send your CV directly to Helenc@traveltraderecruitment.co.uk or call Helen Cassin on 01293 850647 for more information.

Company

TRAVEL TRADE RECRUITMENT
Travel Trade Recruitment handles vacancies from hundreds of employers each year. We have a wide variety of permanent and temporary job opportunities within all sectors of the travel industry, including business travel, tour operations, retail travel, and reservations.
We want to help you find the ideal travel industry job, make the next career step, and maximise your potential. We do this by finding out about you, as well as what is important to your career goals and lifestyle aspirations.

TRAINING
We also offer CRS training courses in the four major systems of Galileo, Sabre, Amadeus, Worldspan, and can advise which course would enhance your career.
Find more details at www.traveltradetraining.com

VOTED 'BEST UKTRAVEL RECRUITMENT CONSULTANCY'
Travel Trade Recruitment won three awards in 2009 for Best Travel Recruitment Consultancy, including 'Best UK Travel Recruitment Consultancy' at the Globe Travel Awards, Star Recruitment Consultancy at the Travel Bulletin Awards, and Travel Recruitment Company of the Year at the recent British Travel Awards. We are an official ABTA Industry Partner, Members of the Institute of Travel and Tourism (IATA) and the Recruitment and Employment Confederation.

All information supplied to Travel Trade Recruitment will be dealt with confidentiality. Your details will not be passed onto a Client without your specific permission.

Our service to job seekers is completely free. Contact your nearest office and speak our friendly consultants for free advice, or register for our online recruitment services at

www.traveltradejobs.com

London Office
Tel: 0203 887 9444
Email: london@traveltraderecruitment.co.uk

Birmingham Office
Tel: 0121 222 2624
Email: birmingham@traveltraderecruitment.co.uk

Manchester Office
Tel: 0161 923 6120
Email: manchester@traveltraderecruitment.co.uk

Leeds Office
Tel: 0113 394 4147
Email: leeds@traveltraderecruitment.co.uk

Scottish Division
Tel: 0141 248 5222
Email: scotland@traveltraderecruitment.co.uk

Temp Division
Tel: 0203 887 9444
Email: temps@traveltraderecruitment.co.uk

 

 

Company info
Website
Telephone
0203 887 9444
Location
3rd Floor, 1 Aldgate
London
EC3N 1RE
GB

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