CRM Executive - 12 Maternity Cover Contract

Manchester, Greater Manchester, England
Plus company benefits
05 Feb 2019
05 Mar 2019
Lisa Harding
Job function
Marketing & PR
Full Time
Contract Type
Hugely successful Luxury travel company in Greater Manchester are seeking an experienced CRM Executive for a 12 month maternity cover contract. Passionate about their products, places and people they are looking for an ambitious, digitally focused individual who will be responsible for the planning, delivery and development of email campaigns improving customer engagement.

Job Description:
As a CRM executive you will be responsible for the full life cycle of the campaign, covering brand awareness, customer acquisition, retargeting, retention and reactivation to drive customer loyalty. You will cover a broad range of direct media, including direct mail, email , social and mobile.

Duties Include:
*Manage the end-to-end production process for campaign emails-coordinating with the Product team for content and offers, writing copy, HTML email build, testing, sign off and final deployment
*Work with the Marketing Manager to develop segmentation strategies and create campaign selections.
*Work with Marketing and Product teams to agree a plan of email campaign content taking in to account customer and trading insights with opportunities to secure funding from supplier partners.
*Explore and introduce new ways of engaging with our customers in line with their needs and expectations.
*Produce weekly campaign reports
*Work with the marketing manager to create highly personalised, automated lifecycle marketing campaigns
*Co-ordinate content, artworking and data selection for direct mail campaigns.
*Analysis of mailing performance to determine what has/hasn't worked (with confidence levels)

Experience Required:
*At least 1 years' experience working within a successful email marketing function
*Experience using ESP/marketing automation platform
*HTML email design skills
*Copywriting and proofreading skills
*Experience developing email marketing content
*Commercially focused and results driven
*Ability to manage multiple priorities and deadlines
*Excellent attention to detail

Working from the company's modern offices just outside of Greater Manchester you will be offered competitive basic salary, which will be dependent on experience, along with a comprehensive benefits package

If you a looking for a fast paced role working within a commercial environment, with a diverse and ambitious company please apply today! Send your CV to or call for a further chat on 0161 923 6120.

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