PPC Manager – Luxury Travel
- Employer
- Red Planet Recruitment
- Location
- City of London, London, England
- Salary
- £45,000 - £50,000 per annum + bonus + benefits
- Closing date
- 13 Feb 2019
View more
- Sector
- Tour Operator
- Hours
- Full Time
- Contract Type
- Permanent
- Job function
- Management
Job Details
PPC Manager. This PPC Manager role is seeking a PPC Expert first and foremost, who must be confident in handling an adwords account that’s in the millions of pounds annually.
Award-winning tour operator based in central London, with over 40 years of experience is seeking an exceptional PPC Manager, who can help drive our client’s online and digital strategy to the next level. PPC Manager will work with the wider marketing and senior management team to develop and execute a strategy that will shape the future of the online part of our client’s business.
PPC Manager Responsibilities:
- PPC Manager will manage all digital acquisition channels, with a focus on AdWords & Bing paid search activity
- Introduce new digital acquisition channels, whilst managing the current strategy of all channels including paid social and display
- Lead and develop A/B testing across the site, including evaluation and recommendations as appropriate
- Introduce automation and dynamic advertising to current digital marketing channels, whilst introducing new channels such as meta search and affiliates
- Develop a conversation rate strategy for the business, monitoring performance on a daily basis
- Introduce a fully integrated tracking system to help evaluate online performance
- Help drive the UX side of any website developments or projects
- Work alongside our SEO Executive to ensure best practise is followed, whilst making recommendations on how to drive forward best practice
- Managing our client’s developmental plans and agency to drive improvements across the website
- Undertake research to understand the demographic targets and achieve best results through user experience and customer journey
- Regular reporting on KPIs, workload and challenges. Forward planning for peak trading months
Now Let’s Talk About You:
- Considerable experience of online performance marketing in B2C on large scale campaigns, with a focus on paid search
- Experience in working closely with developers to implement digital change
- Qualifications: Google AdWords and Google Analytics Certificates (preferable), basic knowledge of JavaScript and HTML, CSS
- Proven experience with bid management tools & keyword research via Keyword Planner and tools like SEMrush
- Proven experience with web analytics packages such as Google Analytics
- Advanced knowledge of Google AdWords Editor & Google’s AdWords, Search Console, Facebook Ad Manger, and Bing Ads
The Package:
This role offers a competitive base salary of £45,000 - £50,000 BOE, plus benefits & bonus, along with excellent travel industry perks!
Sounds Like You?
If so, we’d love to hear from you!
Important, Please Note: It is unlawful to employ a person in a UK-based role who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation prior to applying.
Company
We are travel experts
No matter what your career goals, Red Planet has the expertise and the travel industry connections to help you maximise your potential in today's job market.
We believe a job is more than just a means to pay the bills - it is a creative outlet for people to apply their skills and talents to something that’s bigger; something that is both challenging and rewarding. The right job will not leave you dreading Monday morning, but positively anticipating what new things the week will hold. If that is something you have yet to discover, then it’s time to call Red Planet!
As specialists in travel recruitment, Red Planet offers candidates a service that is second to none. The services we provide to our candidates show that we are not just recruiters; we are career advisors and experts in the travel industry.
Red Planet prides itself on the fact that the recruitment team is managed by people who know the travel industry exceptionally well because they have also worked in this exciting and vibrant sector. This makes a big difference as they know what they are talking about.
We have merged the best services that a recruitment agency can offer in order to create an exclusive travel industry personnel and recruitment service, benefiting both our candidates and clients.
Consider us your travel industry connection
Contact us
Red Planet Travel Professionals
86-90 Paul Street
London, EC2A 4NE
Telephone: 020 3540 8981
Email: jobs@redplanetrecruitment.co.uk
Skype: redplanetrecruitment
www.redplanetrecruitment.co.uk
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