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Paid Media & PPC Specialist

Employer
Red Planet Recruitment
Location
East London, Essex, England
Salary
up to £45,000 per annum + benefits
Closing date
2 Mar 2019

View more

Sector
Tour Operator
Hours
Full Time
Contract Type
Permanent
Job function
Marketing & PR

Job Details

Paid Media & PPC Specialist.    As one of the fastest growing UK travel companies, our client is seeking an innovative and forward-thinking individual who is confident in their ability to drive key business metrics. This new and exciting role presents a genuine opportunity for an agile, motivated individual to add immense value to the company’s current digital marketing activity. The individual may well come from a client or agency side of digital marketing and be looking to join a company that values their team members and welcomes them into a dynamic and exciting working environment.

Working alongside the wider marketing team including the SEO, UX Designer, Social Media Manager, Content Team and Developers, the role will have the opportunity to influence the entire digital journey of our client’s users, from click through to conversion and beyond. Your focus will be on driving acquisition, generating enquiries and increasing call volumes using the wealth of business data available to optimise costs and acquisition.

Currently in the top 5 fastest growing travel companies in the UK, our client really are at truly exciting time in their journey, with ambitious growth plans set out for the future. This role is vital to delivering these plans, so if you are looking for something that is energetic, fun and challenging, please do not hesitate to get in touch.

The Role:

  • Design, launch and manage PPC campaigns across various platforms, including but not limited to; Google Adwords, GDN, Bing, Facebook using customer data and best practise
  • Report, analyse and interpret data to understand performance, what is impacting performance and what you can do to influence it
  • Work closely with the SEO to advance campaigns and drive improved search initiatives
  • Work with the UX designer to develop landing page testing strategies to improve key metrics such as lead generation and telephone calls
  • Work with the content team to ensure landing pages are effectively optimised for PPC success
  • Work with the social media team to develop effective paid campaign to drive lead generation
  • Identify patterns in customer behaviour and segments and exploit these for lead generation purposes
  • Create attribution models that best improve key business metrics
  • Reconciliation of budget spend, analyse click and conversion data and ad expenses
  • Managing, testing and optimising keywords, ad text, position and landing pages based on performance of campaigns
  • Continuously evaluate performance and optimise campaigns to reach maximum ROI
  • Keeping up to date with industry knowledge, development, tactics and strategies

 Essential Skills & Experience:

  • Have a genuine personal interest in digital marketing and the latest trends in digital optimisation including analytics and data driven approaches
  • Demonstratable experience of building and managing successful paid search and paid social campaigns
  • Experience or knowledge of lead generation websites
  • At least 3 years PPC experience with hands on bid campaign management and a strong knowledge of best practice techniques
  • Proficient knowledge of Google Analytics and or other analytical software
  • Care enough to manage the smallest details of a campaign at the deepest levels in order to maximise conversion rates!

Your Benefits:

  • Company Pension, Medical Insurance and Life Assurance
  • Incredible holiday discounts and free Fam Trips overseas
  • Subsidised car parking - during the week, Free on-site evening and weekend parking
  • Monthly incentives including prizes, experiences and additional income
  • Tax free childcare vouchers
  • Fresh fruit every week
  • Summer and Christmas Party

Interested?
Our client is looking for a mid to senior experienced individual who matches some of the skills above. Salary is up to £45,000 per annum, DOE

​Sounds Like You?
If so, we’d love to hear from you!

Company

We are travel experts

No matter what your career goals, Red Planet has the expertise and the travel industry connections to help you maximise your potential in today's job market. 

We believe a job is more than just a means to pay the bills - it is a creative outlet for people to apply their skills and talents to something that’s bigger; something that is both challenging and rewarding. The right job will not leave you dreading Monday morning, but positively anticipating what new things the week will hold. If that is something you have yet to discover, then it’s time to call Red Planet! 

As specialists in travel recruitment, Red Planet offers candidates a service that is second to none. The services we provide to our candidates show that we are not just recruiters; we are career advisors and experts in the travel industry.

Red Planet prides itself on the fact that the recruitment team is managed by people who know the travel industry exceptionally well because they have also worked in this exciting and vibrant sector. This makes a big difference as they know what they are talking about.

We have merged the best services that a recruitment agency can offer in order to create an exclusive travel industry personnel and recruitment service, benefiting both our candidates and clients.

Consider us your travel industry connection

Contact us

Red Planet Travel Professionals
86-90 Paul Street
London, EC2A 4NE

Telephone: 020 3540 8981
Email: jobs@redplanetrecruitment.co.uk
Skype: redplanetrecruitment

www.redplanetrecruitment.co.uk

 

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