Paid Search and Acquisition Manager - Travel Company

Paid Search & Digital Acquisition Manager – Leading Travel Company

City of London

£45,000 + benefits

My client is an award-winning direct sell tour operator based in Central London who specialise in selling high-end long-haul travel destinations.

They are now recruiting for an exceptional PPC & E-commerce Manger, who can help drive their online and digital strategy to the next level.

The Paid Search & Digital Acquisition Manager will work with the wider marketing and senior management team to develop and execute a strategy that will shape the future of the online part of their business.

Paid Search & Digital Acquisition Manager Responsibilities:

• Manage all digital acquisition channels, with a focus on AdWords & Bing paid search activity
• Introduce new digital acquisition channels, whilst managing the current strategy of all channels including paid social and display
• Introduce automation and dynamic advertising to current digital marketing channels, whilst introducing new channels such as meta search and affiliates
• Develop a conversation rate strategy for the business, monitoring performance on a daily basis
• Introduce a fully integrated tracking system to help evaluate online performance
• Work alongside the SEO Executive to ensure best practise is followed, whilst making recommendations on how to drive forward best practice
• Managing the developmental plans and agency to drive improvements across the website
• Undertake research to understand the demographic targets and achieve best results through user experience and customer journey

Paid Search & Digital Acquisition Manager Skills & Experience Required:

• Considerable experience of online performance marketing in B2C on large scale campaigns, with a focus on paid search
• Experience in working closely with developers to implement digital change
• Qualifications: Google AdWords and Google Analytics Certificates (preferable), basic knowledge of JavaScript and HTML, CSS
• Proven experience with bid management tools & keyword research via Keyword Planner and tools like SEMrush
• Proven experience with web analytics packages such as Google Analytics
• Advanced knowledge of Google AdWords Editor & Google’s AdWords, Search Console, Facebook Ad Manger, and Bing Ads

Paid Search & Digital Acquisition Manager Salary and Benefits:

• Base salary to £45,000
• Pension
• 22 days holidays
• Discounted Holidays

To apply for this Paid Search & Digital Acquisition Manager, please email your CV to tony@newfrontiers.co.uk or contact Tony on 0207 812 3820 to discuss your interest and the company in more detail