Marketing and Sales Director

Location
London, England
Salary
up to £81,500 per annum + benefits
Posted
11 Mar 2019
Closes
20 Mar 2019
Ref
RPTR - 01496
Hours
Full Time
Contract Type
Permanent

Marketing and Sales Director.    We are working with a highly established and well-recognised tour operator who are looking to hire a Marketing and Sales Director to join their high profile travel brand. This Senior position is suited to a candidate who has been responsible for leading Marketing and Sales strategies within a successful tour operator. The Marketing and Sales Director role is about evaluating, devising and executing a successful Marketing and Sales strategy and implementing the plans to support change along with continued growth and success in line with company objectives.
 
Marketing and Sales Director Responsibilities:
Lead your marketing team and develop the brand’s strategy, ensuring it is correctly positioned both internally and externally through the website, advertising – online (70%) and offline (30%), PR, social media, digital services, exhibitions and events. The role will also oversee the reservations department for their overall performance and strategic development.

  • Strategic leader comfortable rolling up sleeves and being hands on to lead and develop marketing and reservations teams, providing sound guidance and structure
  • Manage account structure, campaign strategy, keyword research, ad copy testing, bid management, conversion tracking, performance against budget, insights and reporting
  • Manage Social Media, Google Ads, Bing Ads, Facebook Ads and other paid networks and build relationships to promote new opportunities
  • Direct social media presence and programmes to improve social media reputation and recognition
  • Use a data driven approach to test and refine strategy
  • Marketing and Sales Director role is B2C lead, with a hint of B2B
  • To adopt a disciplined approach to measuring ROI and sales performance through the use of Sales & CRM reports
  • Champion a culture of outstanding service by identifying marketing opportunities and implement initiatives to improve customer retention & social media ratings
  • Creation and implementation of processes within the reservations department which will drive improvements to sales productivity, efficiency and service, reviewing and challenging inefficient processes
  • Formulation and execution of selling strategies
  • Identify and grow future talent in line with the succession planning and talent review processes, appraisals/performance reviews etc.

Now Let’s Talk About You:
A Marketing and Sales professional from a tour operator background, with experience of handling a large marketing budget, along with sound understanding of measuring ROI and sales performance prior to this opportunity.

  • Proven experience and success of increasing engagement and conversion using digital and traditional marketing channels within a tour operator
  • Expert at raising brand awareness, specialist in Google, Bing and Facebook Ads
  • Accomplished managing PPC, paid search, paid social and display campaigns etc.
  • Strong demonstrable and quantifiable experience in increasing business social media presence
  • Be a data driven marketer
  • Self-motivated and experienced in "people and productivity"
  • Well-developed interpersonal skills, good all-round business acumen
  • Ability to create and implement operational process which will drive improvements to sales productivity, efficiency and service, reviewing and challenging inefficient processes
  • Sound understanding of call flows to ensure reduction of cost per call and effective conversion
  • Demonstrate strategic capability and the desire to test new ways of working
  • Analytical with excellent Excel, Google Sheets knowledge

Direct Reports:

  • Marketing Manager & Team
  • Reservations Manager & Team

​Salary & Benefits:

  • Excellent salary package on offer where the basic salary is up to £81,500 per annum DOE
  • Lucrative benefits you would expect from a Director role
  • Opportunity to work with a market leading brand

​Sounds Like You?
If so, we’d love to hear from you!

Important, Please Note: It is unlawful to employ a person in a UK-based role who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation prior to applying.

 

More searches like this