Digital Marketing Manager - Air Travel

London, England
£41000 - £50000 per annum
14 Mar 2019
28 Mar 2019
Michael Ruggiero
Job function
Marketing & PR
Full Time
Contract Type
Calling all experienced travel industry digital marketing managers. This established and successful travel company/airline is seeking a travel digital marketing professional to really drive their brand awareness forward through digital channels.

You will have experience of leading and executing digital channel marketing campaigns.

Digital Manager Responsibilities:

* Lead the execution of paid digital marketing channels (SEM, Display/Programmatic, Paid Social, Third party email, etc.) to support retail campaigns, focusing on qualified traffic.
* Develop UK&I digital media plan in collaboration with HQ, based on knowledge of commercial objectives and market characteristics Present and execute small to large scale targeted retail activities, provide timelines, communicate updates and obtain proper approvals of go-to-market plans.
* Listen and proactively seek competitive activities in order to provide recommendations accordingly.
* Work with internal teams to deliver quick-to-market strategies
* Build strong cross-functional relationships with internal teams (Data & Analytics, e-Commerce, Brand Marketing, Social, Revenue Management and Pricing, Product and Sales) that will help deliver on digital marketing tactics.
* Manage external agency partners: perform monthly and quarterly reviews, hold them accountable on strategic delivery, ensure weekly budget and target reporting both for retail and brand activities.
* Build relationships and work with top advertisers (i.e. Google, Facebook) to stay on top of trends, tools and resources at your disposal.
* Build revenue forecasts per paid channel and make recommendations on spend to meet and exceed revenue targets.
* Work closely with the Marketing and e-Commerce team, continuously optimising campaigns to determine the optimal brand/retail mix as well as ensuring campaigns are complimentary.
* Work with external agency partners and tools to determine the right channel mix.
* Forecast, measure, and deliver on-time reports on digital marketing performance across all channels against documented objectives, including sales comps, conversion metrics, and web and app traffic.
* Proactively participate in the improvement and troubleshooting of retail processes.
* Proactively participate in the integration of retail elements into brand marketing and digital projects.
* Manage, maintain and report on your respective digital marketing budget.
* Manage email marketing campaigns with HQ collaboration
* Performs other related duties as assigned

Job Requirements:

An ideal candidate must display excellent communication skills both written and verbal. An analytical mind are key to strategising campaigns and to provide effective reporting to MD level.
*You have a background in travel marketing
*Full grasp of promotional tools and digital/online channels
*You're an idea generator and problem-solver; someone who considers a challenge an opportunity
*Highly flexible and resilient, you can bounce back from setbacks
*You have a professional attitude to work, and is someone who takes responsibility - even if that means staying late in order to meet deadlines
*You have a creative flair and good judgement of creative work and understand the creative and production process
*Enthusiastic and self-motivated

The Package:
The successful candidate can expect an extremely competitive and attractive compensation package, along with the opportunity to have a real impact in the success of a brand.

If you have the right digital marketing skills and experience and would like to be considered, please submit your CV online.

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