Product and Marketing Executive

Product and Marketing Executive (9 month contract) required for award winning educational tour provider in Hertfordshire. Our client is looking for a confident marketeer who has escorted tour product exposure - for a 9 month maternity cover contract - and will receive a salary of £23,000 - £25,000.

Product and Marketing Executive Purpose:

• Supporting the Product & Marketing Manager with the implementation of the product strategy through monitoring the market and competitor activity, developing existing and new products and ensuring that the product meets customer needs.
• To assist in the development and execution of a range of marketing communication campaigns across the full marketing mix to attract, convert and retain more clients
• To liaise effectively with other teams, outside agencies and counterparts within the HB Education group of companies.

Product and Marketing Executive Objectives:

• To increase brand awareness and assist in meeting acquisition targets through use of brochures, direct mail and email campaigns.
• Specify product and price content for marketing campaigns to ensure the successful promotion of existing and new products
• Ensure online product content for core and allocated products is relevant and up to date
• Monitor the macro and micro environments, with particular attention to educational developments and competitor activity
• Review customer feedback about existing product and implement product changes which are commercially sound and deliver customer satisfaction
• Development of existing product and new product
• Communicate relevant product information to Contracting, Sales & Operations
• Development of marketing communications to support the conversion and retention process.
• Assistance with development SEO, PPC and email marketing activities.
• Day to day management of online content including use of CMS, ensuring consistency of brand and product promotion with offline activities.
• Assistance with coordination of print and mailing activities.
• Development of client data lists for sales and marketing activities.
• Consistent communication of brand values through customer communication.
• Provide support to other team members where appropriate within other areas of the business

Product and Marketing Executive 'must-haves':

• Copywriting skills
• High level of numeracy and good analytical skills
• Understanding of basic commercial principles
• Excellent PC literacy including Microsoft office
• Ability to communicate at all levels
• Experience of working within a customer focused environment
• Ability to keep to deadlines under pressure

If you are interested in this role please e-mail your CV to alex@candm.co.uk or call 0207 397 1274

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We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk