Digital Sales & Marketing Executive

Location
Nottingham, Nottinghamshire, England
Salary
£18000 - £25000 per annum + COMMISSION
Posted
04 Apr 2019
Closes
02 May 2019
Ref
21706/LDI
Contact
Laura Dixon
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent
CALLING ALL DIGITAL SALES & MARKETING EXECUTIVES!! Are you looking for a new role with a difference? Do you have experience of PPC, SEO, Wordpress & Google Analytics? Are you able to design fresh content for websites?? Then please read on!!

My client has been offering a unique and bespoke approach to individual travel to North America since 1999, where imagination, discovery and exploration are their guiding principles - their approach is tailored and unique for each individual traveller.

The successful candidate will be able to place and communicate our message and services across a full spectrum of digital media, working autonomously in a small group and reporting directly to the Commercial Director.

JOB DESCRIPTION:

General duties will include:

* Maximise and optimise the volume of traffic reaching the company's websites and maximise the volume of quality sales leads generated through Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), and other online lead generation channels

* Report on performance of our online marketing channels and for building plans for further development.

* Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks and reduce reliance on PPC advertising.

* Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

* Manage the day-to-day performance of PPC

* Define, test, and optimise web pages and forms for online marketing activity

* Ensure that all tracking mechanisms are appropriate and functioning

* Track, report, and analyse website analytics and PPC initiatives and campaigns

* Design and propose and implement fresh content for the website and social media

* Keep pace with internet marketing industry trends and developments

EXPERIENCE REQUIRED:

* To be considered for this role you will ideally possess the following attributes:

* Undergraduate degree

* At least two years' experience of working in Search Engine Marketing in some capacity (SEO & PPC)

* Understanding and experience of Google Adwords, Bing Ads, Yahoo Gemini and Google Analytics

* Experiencing managing PPC campaigns independently

* Technical understanding of web design, especially Wordpress and its relationship with search engine optimisation (SEO)

* A communicator who builds strong networks and relationships with key internal colleagues

* Data-driven/analytical focus

* An organiser, who can deliver to deadlines, can juggle priorities and can handle a demanding workload in a changing environment

* High levels of integrity, autonomy, and self-motivation

PACKAGE:

In return, my client offers a competitive salary, travel benefits and the opportunity to develop the role and responsibilities to a senior level.

Job Type: Full-time

Salary: £20,000.00 to £25,000.00 /year

INTERESTED?

If you are interested in this fantastic Digital Sales & Marketing Executive position please follow the instruction to apply.

For more information contact Laura at Travel Trade Recruitment on 0121 450 9776 or email laura@traveltraderecruitment.co.uk

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