Marketing Manager

London, England
£30000.00 - £45000 per annum + big bonus
25 Apr 2019
23 May 2019
Mark Shapiro
Full Time
Contract Type

Marketing Manager required by a High-End Boutique Tour Operator. 30K-45K, dependent upon experience. The purpose of this hands-on role is to develop and execute the company's marketing plan to meet the objectives of the business plan.

Marketing Manager Responsibilities:

  • Execute the company's marketing plan, to a high standard, on time and on budget.
  • Ensure appropriate tools and systems are in place to generate and prove a return on marketing investment.
  • Lead on brand consistency, quality and ongoing brand development.
  • Idea generation across all areas of the marketing mix.
  • Implement the relationship marketing strategy (prospects, clients, affiliates, amplifiers, partners etc.) to ensure
  • prospect acquisition and client retention
  • Review the marketing process according to agreed budgets and with appropriate monthly reporting
  • Proactively liaise with trip planning and generate own content and big story ideas for PR and execute these with PR
  • contacts as features, contributions or press trips
  • Develop and nurture ongoing PR relationships, meeting with journalists in person
  • Be first point of contact with our external direct marketing resource
  • Liaise with trip planning to create content for direct marketing initiatives (prospects, clients, affiliates, amplifiers etc.)
  • Review & implement database marketing strategy (by interest, seasonality, destination, partnership potential...)
  • Develop and execute monthly social media calendar with content provided by trip planning team
  • Monitor social media strategy and website analytics and adapt where relevant
  • Develop and execute a website traffic, content and PPC strategy
  • Work with external web and multimedia resources to keep our website engaging and relevant
  • YouTube video production
  • SEO, ADWORDS, retargeting
  • Development of a membership site
  • Design and implement a limited number of public & private events to connect with clients and their influencers
  • Manage Copywriter/Marketing Assistant and external resources to write concepts, itineraries, marketing materials and
  • content to answer journalist requests
  • Review concepts, itineraries and marketing materials ensuring they are on-brief
  • Personally edit and use external editors to review Copywriter/Marketing Assistant and external resource work
  • Produce written content for public speaking events and presentations
  • Liaise with external copywriting resources to produce copy for marketing materials
  • Liaise with external or internal design resources to produce marketing materials, stationery, trade show materials etc.
  • Monitor competitive activity and impact on proposition
  • Ensure design and writing meets brand guidelines

Marketing Manager Skills and Experience Required:

  • 3 -5 years of multidisciplinary marketing experience
  • Experience of dealing with high and ultra-high net-worth individuals
  • Client-side understanding of the marketing requirements of a niche luxury travel brand
  • Understanding of analytics, SEO, PPC, CMS (Expression Engine) and best practice
  • Entrepreneurial drive
  • Constant creativity - an ability to generate ideas and inspire others to do so too
  • Unconventional, conceptual thinker and problem solver
  • Obsessive attention to detail and big picture thinking
  • Someone who is hard working, who seeks excellence and continuous improvement
  • An articulate individual with irreproachable written English and impeccable personal presentation
  • A cultured reader, a thinker most likely with a liberal arts background
  • Understanding our service and the features and benefits for our clients
  • Computer skills, Word, Excel - and should know when to outsource skills
  • Flexible enough to travel throughout UK and overseas to attend events

If you would like to apply for this Marketing Manager position please send your CV to or call Mark on 02073971272

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit

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