Marketing Manager

Location
London, England
Salary
£30000.00 - £45000 per annum + big bonus
Posted
25 Apr 2019
Closes
23 May 2019
Ref
51470
Contact
Mark Shapiro
Hours
Full Time
Contract Type
Permanent

Marketing Manager required by a High-End Boutique Tour Operator. 30K-45K, dependent upon experience. The purpose of this hands-on role is to develop and execute the company's marketing plan to meet the objectives of the business plan.

Marketing Manager Responsibilities:

  • Execute the company's marketing plan, to a high standard, on time and on budget.
  • Ensure appropriate tools and systems are in place to generate and prove a return on marketing investment.
  • Lead on brand consistency, quality and ongoing brand development.
  • Idea generation across all areas of the marketing mix.
  • Implement the relationship marketing strategy (prospects, clients, affiliates, amplifiers, partners etc.) to ensure
  • prospect acquisition and client retention
  • Review the marketing process according to agreed budgets and with appropriate monthly reporting
  • Proactively liaise with trip planning and generate own content and big story ideas for PR and execute these with PR
  • contacts as features, contributions or press trips
  • Develop and nurture ongoing PR relationships, meeting with journalists in person
  • Be first point of contact with our external direct marketing resource
  • Liaise with trip planning to create content for direct marketing initiatives (prospects, clients, affiliates, amplifiers etc.)
  • Review & implement database marketing strategy (by interest, seasonality, destination, partnership potential...)
  • Develop and execute monthly social media calendar with content provided by trip planning team
  • Monitor social media strategy and website analytics and adapt where relevant
  • Develop and execute a website traffic, content and PPC strategy
  • Work with external web and multimedia resources to keep our website engaging and relevant
  • YouTube video production
  • SEO, ADWORDS, retargeting
  • Development of a membership site
  • Design and implement a limited number of public & private events to connect with clients and their influencers
  • Manage Copywriter/Marketing Assistant and external resources to write concepts, itineraries, marketing materials and
  • content to answer journalist requests
  • Review concepts, itineraries and marketing materials ensuring they are on-brief
  • Personally edit and use external editors to review Copywriter/Marketing Assistant and external resource work
  • Produce written content for public speaking events and presentations
  • Liaise with external copywriting resources to produce copy for marketing materials
  • Liaise with external or internal design resources to produce marketing materials, stationery, trade show materials etc.
  • Monitor competitive activity and impact on proposition
  • Ensure design and writing meets brand guidelines


Marketing Manager Skills and Experience Required:

  • 3 -5 years of multidisciplinary marketing experience
  • Experience of dealing with high and ultra-high net-worth individuals
  • Client-side understanding of the marketing requirements of a niche luxury travel brand
  • Understanding of analytics, SEO, PPC, CMS (Expression Engine) and best practice
  • Entrepreneurial drive
  • Constant creativity - an ability to generate ideas and inspire others to do so too
  • Unconventional, conceptual thinker and problem solver
  • Obsessive attention to detail and big picture thinking
  • Someone who is hard working, who seeks excellence and continuous improvement
  • An articulate individual with irreproachable written English and impeccable personal presentation
  • A cultured reader, a thinker most likely with a liberal arts background
  • Understanding our service and the features and benefits for our clients
  • Computer skills, Word, Excel - and should know when to outsource skills
  • Flexible enough to travel throughout UK and overseas to attend events


If you would like to apply for this Marketing Manager position please send your CV to mark@candm.co.uk or call Mark on 02073971272

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk

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