Web Content Executive

North London, London, England
£25000 - £26000 per annum + £NEG
03 May 2019
02 Jun 2019
Peter Stratton
Job function
Full Time
Contract Type
The Web Content Executive will be responsible for delivering tactical online marketing campaigns, including; emails, coordinating analytical insights from these campaigns, and online promotions.

Working with the marketing team, with a
focus on email and onsite customer journey touch points.

* Includes; email and web with regards to delivering campaigns/tactical
communications on time and to a high standard, ensuring ROI and business need is serviced
at all times.
* Managing the email marketing programme, including data, copywriting, management of
copywriters as required, monitoring and reporting on email performance metrics.
* Supporting the eCommerce strategy with various projects and work on the inception
and development of creative ideas and concepts for individual campaigns.
* Responding to tactical marketing requirements and opportunities, delivering campaigns from
concept to completion from both a B2C and B2B perspective.
* Focussing on optimising the customer experience as well as a commercial and sales driven
* Using web tools to deliver eCommerce performance optimisation and
analytics such as business reports with actionable insights to enhance the performance of
online marketing efforts.

Essential Skills & Experience:
* Competent in the use of Analytics.
* Familiarity with email service providers
* Demonstrable online marketing campaign experience.
* Demonstrable experience of creating, managing and analysing marketing and transactional
email campaigns and delivering dynamic campaigns in response to tactical requirements
and appropriate customer journeys.
* Demonstrable online copywriting skills and experience.

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