Web Content Executive

Location
North London, London, England
Salary
£25000 - £26000 per annum + £NEG
Posted
03 May 2019
Closes
02 Jun 2019
Ref
BB919
Contact
Peter Stratton
Job function
IT
Hours
Full Time
Contract Type
Permanent
The Web Content Executive will be responsible for delivering tactical online marketing campaigns, including; emails, coordinating analytical insights from these campaigns, and online promotions.

Working with the marketing team, with a
focus on email and onsite customer journey touch points.

* Includes; email and web with regards to delivering campaigns/tactical
communications on time and to a high standard, ensuring ROI and business need is serviced
at all times.
* Managing the email marketing programme, including data, copywriting, management of
copywriters as required, monitoring and reporting on email performance metrics.
* Supporting the eCommerce strategy with various projects and work on the inception
and development of creative ideas and concepts for individual campaigns.
* Responding to tactical marketing requirements and opportunities, delivering campaigns from
concept to completion from both a B2C and B2B perspective.
* Focussing on optimising the customer experience as well as a commercial and sales driven
approach.
* Using web tools to deliver eCommerce performance optimisation and
analytics such as business reports with actionable insights to enhance the performance of
online marketing efforts.

Essential Skills & Experience:
* Competent in the use of Analytics.
* Familiarity with email service providers
* Demonstrable online marketing campaign experience.
* Demonstrable experience of creating, managing and analysing marketing and transactional
email campaigns and delivering dynamic campaigns in response to tactical requirements
and appropriate customer journeys.
* Demonstrable online copywriting skills and experience.

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