Marketing Executive

Location
London (Central), London (Greater)
Salary
Competitive salary
Posted
10 Jun 2019
Closes
10 Jul 2019
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

We are seeking a bright, creative and data-driven Marketing Executive to join our growing marketing team. This is the perfect role for a talented and confident communicator who’s focused on achieving results, using their initiative and staying ahead of the game. Working in a team of seven, you will report directly to the Digital Marketing Manager.

It’s a full-time role working Monday to Friday 9am to 5pm.

Key areas of responsibility:

EDMs and Audience Segmentation

  • Produce/build e-marketing campaigns within our EMS, ensuring visually engaging layouts, as well as effective and accurate email copy
  • Plan, create, test and deploy automated nurture tracks and other triggered email automations, reviewing continuously to identify opportunities for improvement
  • Using our email CMS to manage audience segmentation to ensure effective audience targeting and personalisation
  • Monitoring open and click-through rates to evaluate performance and ensure best practice
  • Develop initiatives to help improve and drive data capture across all customer touch points including the website, social media and competitions

Social Media

  • Sourcing, creating and scheduling content, and moderating user-generated content, on our key social media channels
  • Maintaining, developing and optimising our existing social media company pages
  • Continuously improving our social media activity by capturing and analysing data/metrics, and best practice and acting on the information
  • Keeping up-to-date with social media technology changes and popular trends to ensure we’re delivering relevant and timely content in fresh and innovative ways
  • Implementing compelling communication strategies across social media channels, ensuring user retention, engagement and outreach
  • Researching relevant influencers to work with and managing the associated campaigns and results

Public Relations

  • Writing engaging press articles and features to be delivered to our database of B2C and B2B journalists and media contacts
  • Managing relationships with our PR executives/agencies around the world to ensure a co-ordinated approach to our PR activities
  • Proactively respond to PR and media queries in a timely manner to gain coverage offline and links online
  • Work with publications to secure positive coverage of our product
  • Actively look for new opportunities for coverage

General marketing admin tasks such as reporting and discount management

The ideal candidate will have/be:

  • Previous email and social media marketing experience (minimum two years)
  • Data-driven, looking to continuously improve processes
  • Understanding of segmentation and audience targeting
  • Strong awareness and understanding of key trends and social media technology changes
  • Able to work collaboratively in a team
  • The drive to achieve targets while maintaining high quality at all times
  • Keen attention to detail, ensuring accuracy in writing and proofing
  • Excellent copy-editing and communication skills
  • Strong administration skills and proficiency in Microsoft Office
  • Competency in Adobe Photoshop
  • A creative thinker with the ability to think outside of the box, and suggest new and engaging ideas/concepts, which help to meet our objectives

What’s on offer

  • Competitive salary
  • Opportunity to join a dynamic team looking at enhancing all our digital touchpoints
  • Flexible working environment once you’ve settled into the role
  • 20 days annual holiday
  • Additional 5 days for an educational trip on one of our group tours
  • Training opportunities to build on your skills and industry knowledge
  • Great work environment with regular socials

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