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Marketing Executive

Employer
On The Go Tours
Location
London (Central), London (Greater)
Salary
Competitive salary
Closing date
24 Jun 2019

View more

Sector
Tour Operator
Hours
Full Time
Contract Type
Permanent
Job function
Marketing & PR

We are seeking a bright, creative and data-driven Marketing Executive to join our growing marketing team. This is the perfect role for a talented and confident communicator who’s focused on achieving results, using their initiative and staying ahead of the game. Working in a team of seven, you will report directly to the Digital Marketing Manager.

It’s a full-time role working Monday to Friday 9am to 5pm.

Key areas of responsibility:

EDMs and Audience Segmentation

  • Produce/build e-marketing campaigns within our EMS, ensuring visually engaging layouts, as well as effective and accurate email copy
  • Plan, create, test and deploy automated nurture tracks and other triggered email automations, reviewing continuously to identify opportunities for improvement
  • Using our email CMS to manage audience segmentation to ensure effective audience targeting and personalisation
  • Monitoring open and click-through rates to evaluate performance and ensure best practice
  • Develop initiatives to help improve and drive data capture across all customer touch points including the website, social media and competitions

Social Media

  • Sourcing, creating and scheduling content, and moderating user-generated content, on our key social media channels
  • Maintaining, developing and optimising our existing social media company pages
  • Continuously improving our social media activity by capturing and analysing data/metrics, and best practice and acting on the information
  • Keeping up-to-date with social media technology changes and popular trends to ensure we’re delivering relevant and timely content in fresh and innovative ways
  • Implementing compelling communication strategies across social media channels, ensuring user retention, engagement and outreach
  • Researching relevant influencers to work with and managing the associated campaigns and results

Public Relations

  • Writing engaging press articles and features to be delivered to our database of B2C and B2B journalists and media contacts
  • Managing relationships with our PR executives/agencies around the world to ensure a co-ordinated approach to our PR activities
  • Proactively respond to PR and media queries in a timely manner to gain coverage offline and links online
  • Work with publications to secure positive coverage of our product
  • Actively look for new opportunities for coverage

General marketing admin tasks such as reporting and discount management

The ideal candidate will have/be:

  • Previous email and social media marketing experience (minimum two years)
  • Data-driven, looking to continuously improve processes
  • Understanding of segmentation and audience targeting
  • Strong awareness and understanding of key trends and social media technology changes
  • Able to work collaboratively in a team
  • The drive to achieve targets while maintaining high quality at all times
  • Keen attention to detail, ensuring accuracy in writing and proofing
  • Excellent copy-editing and communication skills
  • Strong administration skills and proficiency in Microsoft Office
  • Competency in Adobe Photoshop
  • A creative thinker with the ability to think outside of the box, and suggest new and engaging ideas/concepts, which help to meet our objectives

What’s on offer

  • Competitive salary
  • Opportunity to join a dynamic team looking at enhancing all our digital touchpoints
  • Flexible working environment once you’ve settled into the role
  • 20 days annual holiday
  • Additional 5 days for an educational trip on one of our group tours
  • Training opportunities to build on your skills and industry knowledge
  • Great work environment with regular socials

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