Marketing Executive
- Employer
- On The Go Tours
- Location
- London (Central), London (Greater)
- Salary
- Competitive salary
- Closing date
- 24 Jun 2019
View more
- Sector
- Tour Operator
- Hours
- Full Time
- Contract Type
- Permanent
- Job function
- Marketing & PR
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We are seeking a bright, creative and data-driven Marketing Executive to join our growing marketing team. This is the perfect role for a talented and confident communicator who’s focused on achieving results, using their initiative and staying ahead of the game. Working in a team of seven, you will report directly to the Digital Marketing Manager.
It’s a full-time role working Monday to Friday 9am to 5pm.
Key areas of responsibility:
EDMs and Audience Segmentation
- Produce/build e-marketing campaigns within our EMS, ensuring visually engaging layouts, as well as effective and accurate email copy
- Plan, create, test and deploy automated nurture tracks and other triggered email automations, reviewing continuously to identify opportunities for improvement
- Using our email CMS to manage audience segmentation to ensure effective audience targeting and personalisation
- Monitoring open and click-through rates to evaluate performance and ensure best practice
- Develop initiatives to help improve and drive data capture across all customer touch points including the website, social media and competitions
Social Media
- Sourcing, creating and scheduling content, and moderating user-generated content, on our key social media channels
- Maintaining, developing and optimising our existing social media company pages
- Continuously improving our social media activity by capturing and analysing data/metrics, and best practice and acting on the information
- Keeping up-to-date with social media technology changes and popular trends to ensure we’re delivering relevant and timely content in fresh and innovative ways
- Implementing compelling communication strategies across social media channels, ensuring user retention, engagement and outreach
- Researching relevant influencers to work with and managing the associated campaigns and results
Public Relations
- Writing engaging press articles and features to be delivered to our database of B2C and B2B journalists and media contacts
- Managing relationships with our PR executives/agencies around the world to ensure a co-ordinated approach to our PR activities
- Proactively respond to PR and media queries in a timely manner to gain coverage offline and links online
- Work with publications to secure positive coverage of our product
- Actively look for new opportunities for coverage
General marketing admin tasks such as reporting and discount management
The ideal candidate will have/be:
- Previous email and social media marketing experience (minimum two years)
- Data-driven, looking to continuously improve processes
- Understanding of segmentation and audience targeting
- Strong awareness and understanding of key trends and social media technology changes
- Able to work collaboratively in a team
- The drive to achieve targets while maintaining high quality at all times
- Keen attention to detail, ensuring accuracy in writing and proofing
- Excellent copy-editing and communication skills
- Strong administration skills and proficiency in Microsoft Office
- Competency in Adobe Photoshop
- A creative thinker with the ability to think outside of the box, and suggest new and engaging ideas/concepts, which help to meet our objectives
What’s on offer
- Competitive salary
- Opportunity to join a dynamic team looking at enhancing all our digital touchpoints
- Flexible working environment once you’ve settled into the role
- 20 days annual holiday
- Additional 5 days for an educational trip on one of our group tours
- Training opportunities to build on your skills and industry knowledge
- Great work environment with regular socials
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