Head of Marketing

Location
Newcastle Upon Tyne, Tyne and Wear
Salary
Competitive Salary
Posted
19 Jun 2019
Closes
09 Aug 2019
Ref
TWHOM190619
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

Job Title

Head of Marketing

Location

Newcastle

Reporting to

General Manager

Hours

40 hours per week

Flexible to meet the needs of the business

Overview of post

We’re on the lookout for a talented, passionate individual with the vision to help drive Broadway forward through the implementation and execution of strategies across both digital and traditional marketing channels.

You will help nurture others, share skills and knowledge, innovate and ultimately pave the way for the growth of the business.

If you’re looking to elevate your career and join a team of like-minded individuals striving to be the best, you’re in the right place.

About Broadway Travel

Our exciting journey began in all the way back in 1948 and we’ve come a long way since then. We are now established as an award-winning independent travel company, with a team of more than 250 across three offices in the UK, Luton, Frimley and Newcastle, and an overseas office in Hyderabad, India.

We’re on a mission to spread our message of more holiday, less work far and wide and are currently on the lookout for the right individuals to help us do that.

We don’t mean to brag, but… We’ve been awarded with Feefo’ s Gold Trusted Merchant and were named as Call Centre Agency of the Year in the 2017 Travel Weekly Agent Achievement Awards. That’s not all though, we’re also part of Europe’s 1,000 Fastest Growing Companies by the Financial Times and the London Stock Exchange Group’s 1,000 Companies to Inspire Britain – not bad, right?

Our employees have a voice and the opportunity to shape the future of the business. Our dedicated teams ensure we are a relaxed, light-hearted and fun place to work with strong core values. What are you waiting for? Come on join the team!

Role Summary

Responsible for implementing and executing the marketing strategy for both digital and traditional platforms, that will meet pre-determined targets and increase market share for the Broadway Travel, Broadway Cruise, and Inspired Luxury Escapes brands.

Key Responsibilities

  • Management and development of both digital and traditional marketing campaigns

  • Contribute to and execute an effective marketing strategy, including providing regular updates and revisions/modifications where necessary

  • Increase brand awareness, identify business growth potential and marketing opportunities and initiate action plans to approach and secure new business

  • Set and manage budgets against key KPI’s, providing sales forecasts where necessary Management, development and implementation of tracking and analytics to enable effective monitoring, analysis and reporting of the performance of all marketing channels vs budget

  • Develop and implement brand strategies

  • Create strong campaigns and manage brand guidelines across all advertising platforms

  • Report on the effectiveness of marketing campaigns using pre-determined KPIs

  • Manage relationships with existing media and advertising partners, including negotiation of contracts and identifying new opportunities

  • Provide leadership to marketing team including providing coaching, guidance, support and setting personal development plans for team members to achieve their full potential

  • Establish and define monthly and annual performance goals for the marketing team, and monitor and control on a continual basis

  • Monitor and analyse market, industry and competitor trends and establish both market and target customer strategies for the Company

  • Develop and oversee the continuous improvement of marketing processes to ensure quality, accuracy and consistency

  • Collaborate closely with the product and commercial teams in order to develop new products and services for customers

  • Ensure the marketing team deliver the highest standard of departmental and cross departmental communication, teamwork and customer service

  • Representing the Company at conferences, trade fairs and networking events based both in the UK and overseas

  • Attending and presenting at manager’s meetings, conferences and any other relevant meetings

  • The role will require regular travel to the Company’s offices along with travel to various locations throughout the UK

Skills / Experience Required

  • Experience of working in the travel industry, in a similar role at a senior level

  • Educated to degree level or able to demonstrate knowledge and skills

  • Ability to predict market trends, improve market share in all product channels and identify new opportunities

  • Proven record of people management with the ability to lead, manage and develop a multi-disciplinary team

  • Ability to create and maintain a positive, enthusiastic working environment in order to drive and maximise sales and marketing opportunities

  • Strong interpersonal and relationship management expertise in order to deliver best practices for the whole business

  • Excellent analytical skills, with the ability to interpret relevant management information

  • Experience of budget management

  • Outstanding influencing and negotiation skills, at all levels

  • Ability to work in a fast-paced target orientated environment

  • Strong planning capability and the ability to manage multiple projects

  • Excellent verbal and written communication skills

  • Excellent organisational skill with strong attention to detail

  • Ability to use Microsoft packages – e.g. Word, Outlook, Excel

  • A passion for results and genuine desire to achieve, both personally and as part of a successful team

  • To be able to fulfil the travel mobility clause of this role

If you think that you have what we are looking for, we would love to hear from you. Please go to the Broadway Travel website for more information - https://careers.broadwaytravel.com/vacancies

To apply for this role, please attach a copy of your CV and cover letter along with your salary expectations. Closing date is 9th August 2019.

Broadway Travel reserve the right to close this vacancy prior to the advertised closing date should either a high volume of applicants be received or a suitable candidate found.

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