Head of Marketing/Senior Marketing Manager

Head of Marketing/Senior Marketing Manager

Salary up to £60,000 and bonuses.

City of London

My client is an award winning, long haul tour operator based in central London.

They are now looking to recruit a creative and innovative Head of Marketing/Senior Marketing Manager, who can help drive their business to the next level through the implementation and execution of their Marketing expertise.

The Head of Sales/Senior Marketing Manager will be responsible for the management of multiple digital channels with the responsibility to formulate and implement a marketing plan encompassing paid search, organic search, digital display, paid social, affiliates and print.

Head of Sales/Senior Marketing Responsibilities:

Deliver the strategy through a rounded, responsive approach in order to achieve our business targets, to maximise growth and optimise ROI

Working with in-house teams to establish and deliver onsite content and SEO strategies & objectives.

Monitoring marketing performance for ongoing campaigns, including proactive campaign optimisation. Reporting on and optimising all marketing channels

Managing the content and design for all marketing activity including the website and newsletters

Managing the relationships and co-operative marketing campaigns with our range of suppliers including Tourist Boards, hotels and airlines

Managing the relationship between the marketing and Product functions

Head of Marketing/Senior Marketing Manager Skills & Experience

• Strong analytical, project management skills and insight within the travel industry is essential
• A creative and innovative approach, particularly to problem solving, is key
• Extensive digital marketing experience including but not limited to setting & implementing strategies and managing sizeable marketing budgets across various channels
• Experience in setting multi-channel targets, measuring activity and presenting results
• Be able to demonstrate strong negotiations in media buying
• Experience of leading a team of marketing specialists and moving various functions in-house and away from external agencies
• Experience of Bought Media, Google & Bing PPC and SEO including experience with hands on paid search management
• Experience of analytics tools, general numerical and analytical skills, advanced Google Doc & MS Excel skills
• Strong written and verbal communication including the ability to present suggestions, recommendations and results with knowledge and confidence

Head of Marketing/Senior Marketing Manager Skills & Experience

• Base salary of £60,000 + Bonuses
• Discounted Travel
• 25 days holidays
• Pension

To apply for this Head of Marketing/Senior Marketing Manager role, please email your CV to tony@tmstalent.co.uk or contact me on 0207 812 3820 for additional information on the role and company.