Digital Marketing Analyst - Travel Industry

Digital Marketing Analyst - Travel
This innovative, leading specialist travel company are expanding their marketing team and have a brand new opportunity for a Digital Marketing Analyst to take responsibility for delivering campaign & customer analytics and insight. As Digital Marketing Analyst you will be using your experience to explore all aspects of customer data to drive marketing performance and make a real difference to overall results & conversion.

Digital Marketing Analyst - Role Responsibilities:

• Manage all marketing data sources.
• Provide data driven insight and recommendations.
• Using internal & external data from all marketing collateral: Analysis of customer data to understand customer behaviour & trends. Report & recommendation of changes, campaign ROI etc.
• Instigate & delivery of marketing performance reports.
• Ongoing review of marketing analytics technology for continuous improvement and opportunities.
• Management of CRM system, ensuring all business needs are met.
• Communication of relevant data to sales team to improve conversion.
• Ongoing monitoring and assessment of the customer journey, with identification of issues in order to recommend and implement changes to improve conversion rates.

Digital Marketing Analyst - Skills & Experience Required:

• Proven practical experience in digital marketing analytics / CRM / database marketing.
• Strong working expertise with web analytics packages such as Google Analytics.
• Hands on experience of managing, collating and analysis of CRM data.
• Excellent track record of providing actionable insight to inform marketing / customer journey decisions.
• Good overall knowledge of of web technologies and digital marketing.
• Experience of email distribution systems such as Sendgrid.
• Knowledge of Adwords.
• Highly analytical, creative problem solver, strategic thinker with the ability to translate complex data into action and measurable results.
• Ability to problem solve and communicate complex ideas.
• Advanced Excel skills.
• Ability to prioritise and manage workload according to business demands and deadlines.
• Travel industry background desirable.
• Marketing degree or diploma preferred but not essential.

Digital Marketing Analyst - Additional Information:

• Salary £23k to £27k dependent on experience, plus bonus.
• Free car parking.
• Travel Opportunities

Please apply for the position of Digital Marketing Analyst online or email your cv to lisa@candm.co.uk

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C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk