Senior Direct Marketing Executive

Our travel client is looking to add a high energy Senior Direct Marketing Executive to the team with both digital and technical skill set. The Senior Direct Marketing Executive will have responsibility to effectively deliver consumer marketing projects comprising of email marketing, lead generation, database, advertising and brochure production.

· Working with the Digital Alliance team, responsible for development of consumer and digital marketing and optimise search and remarketing campaigns, ensuring activity integration via all channels

· Management of eDM calendar, including content production, data segmentation, deployment and reporting

· Optimise customer funnel touch points and make necessary steps to improve engagement and conversion rates

· Manage the copy writing, briefing, production , proofing, and editing of all consumer marketing communication and collateral

· Ownership over trade social media accounts, both strategy and implementation and consumer offline campaigns.

· Identify, secure, and develop new partnerships to grow the business and build database

· Complete ad hoc and monthly reports and manage consumer budget and ensure ROI measures are in place

· Provide assistance where required to the Trade Marketing Executive

The Senior Direct Marketing Executive will possess experience of multi-channel marketing preferably within travel industry. Other knowledge required includes understanding of UK travel distribution, ability to use Word, Powerpoint and advanced Excel, experience using salesforce for marketing purposes, google analytic and tracking tools for social media. Plus ability to use HTML and email construction in marketing cloud.

If you have strong communication skills, great attention to detail and are analytical and KPI driven with a technical mindset we would love to hear from you.