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CRM Marketing Manager

Employer
Travel Trade Recruitment
Location
Leatherhead, Surrey, England
Salary
£40000 - £45000 per annum + Plus great benefits!
Closing date
6 Nov 2019

View more

Sector
Tour Operator
Hours
Full Time
Contract Type
Permanent
Job function
Marketing & PR

Job Details

I am currently recruiting for a CRM Marketing Manager for an extremely successful, Surrey based tour operator. As the Marketing Manager - CRM is responsible for the creation and development of the CRM strategy using a creative approach to grow the database and effectively segment target audiences to deliver outstanding campaigns. Supported by the CRM Executive and working with the Digital and Content & Design teams. The Marketing Manager - CRM will generate high quality enquiries through email and printed direct marketing, to drive acquisitions, increase conversion, improve retention and customer loyalty.

THE JOB:
*Develop the annual email and direct marketing strategy with the key objective of enquiry generation and conversion through phone calls, store appointment requests, email enquiries and brochure orders.
*Management and development of CRM Executive.
*Responsible for the CRM budget and annual plan.
*Create best-in-class B2C and B2B emails with basic editing in Adobe Dreamweaver and dispatch through our email service provider (ESP), Pure360.
*Using Faststats and working closely with our data agency, create selections to send highly targeted email campaigns.
*Manage processes for data handling, including subscription requests and opt-outs to ensure compliance with data regulation.
*Co-ordinate with other members of the Marketing & Digital team to drive unified and integrated campaigns.
*Manage end-to-end production of reoccurring DM activity, such as booking anniversary mailings and brochure inserts.
Liaise with partners for obtaining sign off on advertising within the company's communications.
*Suggesting and applying opportunities to enhance data capture and for optimisation of email and direct mail campaigns.
*Develop and implement a dynamic and personalised email strategy relevant to each customer with the use of campaign management software, Single Customer View Faststats and an integrated ESP. Including the creation of automated trigger emails using dynamic content.
*Work closely with the in-house copywriters and product teams to develop engaging content for email and working with the CRM Exec to structure the yearly email schedule.
*Working with the product teams to schedule optimal coverage of the company's product lines to achieve high engagement levels and to support the commercial needs of the business.
*Work with the Digital team to ensure campaign alignment across multiple channels e.g. social media and website content.
*Management of the Email Service Provider (ESP) and any email developments considering the ever-changing landscape of email marketing e.g. deliverability, template development, optimisation, A/B testing.
*Create and enhance automated trigger emails and reoccurring print direct mail campaigns to ensure all touchpoints of the customer journey are being utilised.
Database Management;
o Management of both the data agency and SCV held with the data agency and acting project manager for any data feeds and developments required from our internal data sources e.g. reservation system, customer surveys etc.
o Ensure processes for customer record management are working correctly and efficiently including customer change and unsubscribe requests.
o Marketing's acting representative to ensure data regulations are adhered to.

EXPERIENCE;
*3 years' experience in a similar role (minimum)
*Proven results in creating engaging email and direct marketing campaigns, increasing retention
*HTML skills for editing content in predefined templates
*Use of an ESP for email management and despatch
*Full understanding of customer journeys, retention, acquisition and engagement
*Previous experience using Google Analytics
*Excellent PC skills - use of Excel, Word, PowerPoint
*Good experience with data analysis software (Faststats or similar)
*Ability to present in a clear and concise manner & great attention to detail
*Previous experience with people management
*A lovely personality that fits well in our team
Desirable
*Proactive self-starter and innovative thinker
*Able to work to own initiative
*Keen problem-solver
*Strong organizational skills and works well under pressure
*A quick learner picking up new processes
*Enthusiastic and passionate about CRM
*Team player
Key Performance Indicators
*Retention
*Email ROI and response rate for email campaigns
*Lead generation (click; call, store appt., brox request, quote request)
*Quality and creativity of activity & adherence to brand guidelines

THE PACKAGE;
The successful candidate can expect a very competitive salary in the region of £40000 - £45000 plus this company offer some amazing company benefits and career progression!

INTERESTED?
If you would like to be considered for this exciting new role please follow the link an click "apply" send your CV to Helenc@traveltraderecruitment.co.uk or call Helen Cassin on 01293 850647 for more information.

Company

TRAVEL TRADE RECRUITMENT
Travel Trade Recruitment handles vacancies from hundreds of employers each year. We have a wide variety of permanent and temporary job opportunities within all sectors of the travel industry, including business travel, tour operations, retail travel, and reservations.
We want to help you find the ideal travel industry job, make the next career step, and maximise your potential. We do this by finding out about you, as well as what is important to your career goals and lifestyle aspirations.

TRAINING
We also offer CRS training courses in the four major systems of Galileo, Sabre, Amadeus, Worldspan, and can advise which course would enhance your career.
Find more details at www.traveltradetraining.com

VOTED 'BEST UKTRAVEL RECRUITMENT CONSULTANCY'
Travel Trade Recruitment won three awards in 2009 for Best Travel Recruitment Consultancy, including 'Best UK Travel Recruitment Consultancy' at the Globe Travel Awards, Star Recruitment Consultancy at the Travel Bulletin Awards, and Travel Recruitment Company of the Year at the recent British Travel Awards. We are an official ABTA Industry Partner, Members of the Institute of Travel and Tourism (IATA) and the Recruitment and Employment Confederation.

All information supplied to Travel Trade Recruitment will be dealt with confidentiality. Your details will not be passed onto a Client without your specific permission.

Our service to job seekers is completely free. Contact your nearest office and speak our friendly consultants for free advice, or register for our online recruitment services at

www.traveltradejobs.com

London Office
Tel: 0203 887 9444
Email: london@traveltraderecruitment.co.uk

Birmingham Office
Tel: 0121 222 2624
Email: birmingham@traveltraderecruitment.co.uk

Manchester Office
Tel: 0161 923 6120
Email: manchester@traveltraderecruitment.co.uk

Leeds Office
Tel: 0113 394 4147
Email: leeds@traveltraderecruitment.co.uk

Scottish Division
Tel: 0141 248 5222
Email: scotland@traveltraderecruitment.co.uk

Temp Division
Tel: 0203 887 9444
Email: temps@traveltraderecruitment.co.uk

 

 

Company info
Website
Telephone
0203 887 9444
Location
3rd Floor, 1 Aldgate
London
EC3N 1RE
GB

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