Senior Marketing Executive

Location
London (Central), London (Greater)
Salary
£25k-£28k
Posted
08 Nov 2019
Closes
08 Dec 2019
Ref
AGSMEW
Job function
Marketing & PR
Hours
Full Time
Contract Type
Permanent

Our client is a specialist in luxury, tailormade, health & fitness, wellness, fitness and yoga retreats travel. They are looking for a marketing executive with experience within this sector to join their busy and friendly team.

You should be a creative and analytical digital marketer, who will help create and lead strategies and marketing campaigns.

The ideal candidate will be able to successfully manage the company’s website and be strong in SEO, PPC, email marketing and social medial. You should also show a creative flair, great copywriting ability and have a strong analytical mind.

Responsibilities:

  • Drive enquiries and bookings by implementing the B2C marketing strategy and plan
  • Implement marketing campaigns across various channels including SEO, company website, email, PPC, social media and blogs
  • Manage website updates to improve the user experience and optimising the customers digital journey to help the drive for new customers
  • Identify trends to help to optimise the marketing plan and spend
  • Work closely with the sales team to help generate new ideas
  • Manage the company blog
  • Keep track and optimise the marketing budget

Requirements:

  • Creative
  • Highly analytical
  • Resourceful
  • Customer focused
  • Proven track record of leading successful marketing campaigns across various channels
  • A love of luxury travel and wellness
  • Relevant digital marketing experience, within travel/luxury brands
  • Experience in leading and managing marketing initiatives
  • Proven track record of devising digital campaigns
  • Knowledge of website analytics including Google Analytics
  • Experience in setting up PPC and PS Campaigns
  • Strong data analysis skills
  • Knowledge of WordPress
  • Experience in budget planning and reporting
  • Previous use of a CRM system
  • Be up to date with the latest relevant trends
  • Highly results driven

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