Digital Strategy and Marketing Executive
The Digital Strategy & Marketing Executive will develop and execute marketing strategies for a variety of lifestyle travel brands across multiple special interest categories. This could include Health & Wellness, Sports, Art, and Culture and more.
You will be responsible for the initial go-to-market strategy development through to the travel brand launch and beyond, to ensure all brands exceed their objectives.
Working with the Brand Manager, you will devise the strategy to target the right audience, build the brand profile and ensure flawless execution.
The role will cover developing launch timelines, brand activation, managing budgets and tracking performance and ROI.
Working with the Creative Agency, to drive design, PR, copy, social media across all the brands and developing tactical campaigns to drive conversion.
This role needs a creative, digitally lead marketing person with experience in travel lifestyle brands. You will be data driven, strong on project management, able to manage multiple projects simultaneously across diverse categories and customer segments (luxury, mid range, adventure)
You will need to have a commercial focus, able to set and measure KPI’s and ROI, think outside of the box to maximise budgets and a strong understanding of leading email, social, influencer and SEO campaigns to ensure the marketing approach drives revenue and conversion.
The role is ideally suited to someone available immediately.