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Commercial Director UK, IRELAND & GSA Markets, Air Transat

Employer
Air Transat
Location
Nationwide - Flexible
Salary
Commensurate to experience
Closing date
17 Oct 2021

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Sector
Airline & Airport
Hours
Full Time
Contract Type
Permanent
Job function
Commercial

Responsible for maximizing airline revenues in the United Kingdom and Ireland via all distribution channels (B2C and B2B) through the most effective and innovative sales and marketing plans.

A business leader who provides effective guidance to the team and helps position the company as an international airline with the highest level of customer service.

GENERAL RESPONSIBILITIES

  • Sales and marketing strategy – Collaborate with central Marketing in the formulation and implementation of the UK/EI sales and marketing strategy to ensure alignment with Air Transat’s strategy.
  • Revenue maximisation – Manage sales and distribution channels to maximize revenues and load factor
  • Air Transat representation – act as a public face of the company in relevant markets, maintain and develop relations with clients, partners and institutions
  • Budget management – Contribute to the preparation of functional/departmental budgets to ensure alignment with the approved general budget.
  • People development – Manage the effective achievement of objectives by setting individual targets, developing and motivating staff in order to maximize subordinate performance.
  • Coordination – Supervision of the office administrative functions.
  • General Sales Agents Management - Manage relationship with existing agencies to deliver market/revenue share and assess any present or future contracting needs.

SPECIFIC RESPONSIBILITIES

  • Participate in defining sales and marketing strategies and objectives to ensure alignment with overall company objectives and external trends.
  • Develop and monitor sales and marketing plans by channel and segment to ensure the sales strategy is properly implemented and expected results are reached across the markets.
  • Manage the overall direction and coordination of the sales and marketing team to achieve and exceed agreed sales targets.
  • Develop and maintain effective brand positioning in line with Air Transat’s objectives.
  • Develop and maintain excellent relationships with third parties (e.g. travel agencies, company partners, airports, government organizations) to ensure effective brand positioning among strategic clients.
  • Liaise with local government and airport authorities to ensure Air Transat’s compliance with all local regulations and policies.
  • Liaise/coordinate with all head office departments (Legal, Finance, Marketing, RM, Commercial, Operations, etc.) to ensure smooth and prompt issue-resolving.
  • Exploit new commercial channels and opportunities.
  • Organize and conduct regular strategic meetings with GSA ensuring performance management and market share control
  • Manage existing GSA portfolio and explore opportunistic avenues
  • Monitor sales KPIs and dashboards to identify areas of improvement, new initiatives and propose corrective actions.
  • Negotiate, implement and review sales incentive schemes and pay-out for the assigned area of responsibility to ensure timely and proper recognition of sales targets.
  • Act as key point of contact in case of issues (internal/external) to ensure prompt response and avoid impacts on business/company’s image.
  • Ensure maintenance of the highest level of customer service in UK Sales and Reservations, including efficient coordination with the call centre(s)
  • Maintain a close working relationship with the Canadian Embassy in the United Kingdom and Ireland and other organizations associated with travel to/from Canada.
  • Liaise/coordinate with all head office departments (Legal, Finance, Marketing, RM, Commercial, Operations, etc.) to ensure smooth and prompt issue-resolving.

SKILLS

  • Excellent communication skills  
  • Excellent negotiation skills
  • Excellent relationship management skills 
  • Excellent English language skills – French a plus

REQUIREMENTS

  • University degree, preferably in air transport management, sales and marketing or business administration.
  • Minimum 10 years’ airline experience, including 5 years at a management level, preferably in a similar role.
  • Proven track record in airline sales & marketing and managing a diverse workplace.
  • Excellent people-management communication skills, both verbal and written.
  • Strong negotiating skills and cross-cultural awareness
  • Good analytical skills to make positive use of a broad range of complex data and information.
  • Results-driven.

To apply for this role, please click "Apply"

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