B2C Sales Executive

The Yacht Week
London (East), London (Greater)
Base annual salary of £25,000/Uncapped commission structure with achievable activator targets (OTE £
Closing date
16 Dec 2021

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Tour Operator
Full Time
Contract Type
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The Role & Person Summary: 

The Sales Executive needs to be a highly personable, enthusiastic and proactive Sales Executive to bring our offline sales division to the next level. This person must have passion for cultivating existing relationships and building new connections. The individual will be an organised self-starter who can manage their own workload and targets week in, week out.

The person will need a strong ability to bring in incremental business whilst maximising profit on existing bookings. Building communities is extremely important for the future of our brands and this role is pivotal to building these. You’ll be just as skilled at moving customers through a funnel as you will be filling it and will be responsible for searching for new opportunities to develop leads and find new business. 

The person should be able to fulfil all of the qualities below: 

  • A good project manager with a focus on delivering accurately and on time
  • A proactive networker and salesperson
  • Ability to negotiate across a wide variety of situations
  • Interpersonal with adaptive influencing skills (thinking on your feet!) 
  • Self-starter with good management skills 
  • Ability to multitask, well organised and a strong communicator 
  • Resilient with confidence on the phone
  • An all rounder that can seamlessly transfer from handing a major B2C group to cold calling smaller, individual customers
  • Have a solid understanding of the premium sector and have worked with premium brands or businesses. 
  • Customer focused individual with a cool calm manner 

The Role:

The role is one that focuses on The Yacht Week Original Floating Festival.. Outlined below are the key elements that you will be required to do to fulfill the sales element role;

  • Management of offline lead conversion - turn quotes and leads in the B2C market into happy, paying customers via phone and email. Have the ability to spend effective time on the phone generating new business opportunities by cold calling as well as developing existing relationships 
  • Existing customer engagement - cultivate existing relationships with loyal guests and group booking leaders
  • Actively seek new opportunities to capture leads - both through online research and in-person through offline marketing activations, build a network of group bookings of the applicable customer demographic
  • High-quality customer service levels - ensure all customer communication accurately represents the brands and is delivered to the highest standard
  • Increase sales opportunities - use initiative and proactive sales techniques to identify opportunities to maximise and sales volume and profitability
  • Future business development - engage relevant stakeholders to regularly innovate customer service and lead generation tools. Work with Customer Service and Operations to refine operational excellence, utilise learnings and feedback from leads to provide an improved service for the future
  • Post-event feedback for leads - follow up with existing leads post-event to gather feedback in order to refine conversion techniques
  • Customer feedback - analyse post-event survey feedback to identify those customers that would be classed as “NPS promoters”, persuading them to return to our events. Offering a concierge-style booking process to these key customers
  • Commercial service levels - ensure that all commercial processes and procedures are followed in order to protect the business whilst developing relationships for the future. Have the ability to fully understand and absorb the features and benefits of all of the company’s products and services, and be able to represent them effectively
  • Targets - achieve (and where possible exceed) both the team and your personal revenue and margin targets

This is an excellent opportunity for an ambitious and eager salesperson where in return for your hardwork and success you will be joining a growing icon in the premium experience travel sector. 


  • Produce weekly sales KPIs and reports in order to report back to management regularly
  • Keep accurate records of discussions or correspondence with customers
  • Use the Salesforce platform to manage, qualify, route and track sales leads from various sources
  • Manage a high quality database of leads, ensuring this is kept up-to-date on a daily basis following conversations with each lead so this can be reported back to management on a weekly basis
  • Guide guests through decision making and the booking to the payment process
  • Deliver the yearly offline sales budget via new bookings, upgrades and ancillary product sales 
  • Manage the following stakeholders:
  • Commercial – To work with the commercial team to ensure that all proposals and agreements are profitable and are legally and commercially sound. Working closely with the team to maximise profit through an effective upgrade programme, and minimise risk by filling guaranteed yachts
  • Operations - arrange all operational elements required as part of the group booking process. Understand operational budgets to pull together
  • Customer Service - manage good NPS scores for your leads and develop the product for the future. 

Skills and background: 

Essential Skills

  • Educated to A-Level standard with high-level qualifications in English and Mathematics
  • Computer literate and good knowledge of Microsoft or Google software – specifically a basic understanding of Excel/Google Sheets
  • Experience of sales ideally within the travel industry
  • Minimum 1 years previous experience in converting outbound sales calls ideally within the travel industry
  • Experience in negotiation, account management 
  • Experience of selling a premium product 
  • Confident working within a customer service team environment 
  • A native English Speaker or high-level English qualification

Desirable Skills

  • Maritime industry experience 
  • Experience with a CRM platform (Salesforce preferred but not essential)

Salary & Benefits: 

  • Base annual salary of £25,000
  • Uncapped commission structure with achievable activator targets (OTE £6,000) 
  • 23 days holiday
  • Paid travel to incredible locations with The Yacht Week
  • BUPA Healthcare 
  • Flexible working with ability to work from home on occasion 
  • Fun team environment 
  • Training on sales and negotiation skills

If you feel that this role is for you, please send your application including your CV and a covering letter by clicking "Apply"

The Company

Day 8 Experiences Ltd is the company behind The Yacht Week & The Ski Week Since 2006, we have welcomed more than 100,000 guests from over 100 countries and established a truly global community of travellers from all walks of life. Our vision is to create extraordinary experiences that spread joy, spark an appreciation for our planet and inspire curious people to become part of our global family.

The head office in London, UK is run by a team of young, highly-skilled, highly social, engaging and passionate individuals who put making friends and exploring the world at the heart of everything they do. While we are just over 30 people working full-time all year, the team extends to hundreds more over the event season from all over the world.


Whilst we represent good value and we will have very competitive lead pricing our product will be for the premium sector


We will partner with businesses, brand and individuals that operate in the premium sector and high margin products 


We only work with products or collaborators that will deliver sustainable profits to the business 


We hire, collaborate and work with people and brands that share our values 

To all super-star Sales Executives! If you feel like The Yacht Week is where you want to be, please send your application including your CV and a covering letter by clicking "Apply"

Only applications with a CV and Cover Letter will be considered.

Apply for B2C Sales Executive

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