St Michaels Resort
Falmouth, Cornwall
Highly competitive salary, together with employee benefits
Closing date
12 Feb 2022

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Full Time
Contract Type
Job function
Marketing & PR
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This is an exciting opportunity for an experienced marketing executive to join the St Michaels crew as the Head of Marketing. Reporting to the Commercial Director, the Head of Marketing will determine the marketing strategy, budget, and business plan in line with resort wide objectives and develop the media strategy aligned to this, in order to increase market penetration and profitability.

You are a digital native, but you have experience with traditional ways of marketing. You can understand technical concepts and look for data-driven solutions.

The position is responsible for managing the promotion and positioning of St Michaels Resort and oversees for the creation, publication and distribution of content across all channels to support sales, marketing, and operational activities, whilst ensuring the development of the company’s business and brand reputation. They will be responsible for the Resorts digital foot-print ensuring the website, booking engine and social channels are as efficient and effective as possible.

The position will help shape and execute the marketing strategy for all aspects of the resort (Rooms, Food & Drink, Meetings & Events, Health Club, Spa and the self-catering apartments) in order to increase the resort’s revenue across all markets and segments.

The role will manage the annual marketing activation plan and calendar focused on driving business into low & shoulder seasons while enhancing the guest experience during peak seasons.

In addition, the role will be the key liaison between the resort and the PR agency, media & creative agencies and other promotional programmes as required.

The Head of Marketing is a key member of the Commercial Team working closely with Sales and Revenue Management to meet and exceed the resort sales and occupancy targets.


  • Project management, clearly articulating project scope and objectives, meeting deadlines, time management and contingency planning
  • Monitor, track and operate within the agreed yearly budget
  • Keep up to date with industry trends, innovations and technology together with any media regulations to ensure we remain competitive and compliant.
  • Manage and develop the marketing team ensuring the team is meeting targets.
  • Planning and delivery of persuasive and creative marketing campaigns across all available channels.
  • Oversee the marketing strategy but have a hands-on approach
  • Actively promote the company in a professional manner, including assisting with the organising and attending of client events, networking and familiarisation visits as required.
  • Keep current with competitors, marketing trends, innovations, communication techniques and any media regulations
  • Develop and lead the overall communications strategy
  • Build the resorts reputation as a leader in the UK hospitality and wellness sector
  • Project management of print and digital campaign content production, coordinating with key stakeholders and departments, clearly articulating project scope, objectives, deadlines and contingency plans.
  • Continual analysis and development of website to increase traffic, engagement, conversions, online sales and offline sales demand.
  • Create, manage & review all digital advertising campaigns, including Pay Per Click, Display, Retargeting, Meta and Paid Social.
  • Drive effective collateral for print and digital use from concept to final product, having initiative for the written creative, design and layout decisions.
  • Produce copy as required for print and digital use.
  • Proof checking of all sales, marketing and guest-facing material.
  • Manage and brief in house designer and work with design agencies for larger projects.
  • Manage and coordinate printers and mail houses.
  • Ensure all areas of the hotel are in keeping within brand guidelines.
  • With the Marketing Executive, ensure the resort brand has a strong social media presence on social networks (Facebook, Twitter, Instagram, YouTube etc), including response to comments and maximising opportunities to drive engagement & growth with online audiences.
  • Drive database growth and measure, analyse and report on all e-marketing campaigns.
  • Work closely with the PR agency to evaluate influencer partnerships and other opportunities to drive growth.
  • Ensure all staff are engaged to like and share published content.
  • Drive customer segmentation, identifying the most valuable customer segments and building customer-centric and conversion driving contact strategies.
  • With the PR agency, drive the effective establishment of the resort brand on the national stage.
  • Assist in the development, co-ordination and execution of all PR, marketing and communications activities, with the support of the marketing executive.
  • Liaise daily with the PR agency, media relations, advertising bodies and other promoters as required.
  • Develop partnerships with local affinity businesses to develop new products and packages and drive local PR campaigns.


  • Min 5 years Marketing experience & 2 within a management position.
  • Establish and maintain good working relationships with other departments.
  • Liaise with the other departments in a polite and efficient manner to ensure that all issues and queries are communicated and met in order to provide a seamless customer experience.
  • Deal with all enquiries in a professional and courteous manner, in person and over the telephone.
  • Excellent communication, interpersonal and presentation skills.
  • Excellent organisational, administrative and project management skills.
  • Display initiative, an eye for detail and effective research skills.
  • Be a team player, resourceful, flexible and responsive in dealing with people.
  • Be able to work under pressure to short deadlines.
  • Hold experience in collateral production, marketing and PR, and project management.
  • Computer skills with proficient use of Google Suite & MS Office applications.
  • Proficiency in the use of InDesign, Photoshop, Illustrator and Acrobat is an advantage.
  • Able to keep to a schedule and meet deadlines.
  • Be prepared to work additional hours in order to achieve the above.
  • Experience within the hospitality industry is an advantage, but not critical.


You will receive a highly competitive salary, together with employee benefits such as meals on duty, health club membership, friends & family room rates, incremental holiday entitlement, and a commitment to your ongoing development.

To apply for this role, please click "Apply"


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