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Online Performance Marketing Manager

Employer
Red Planet Recruitment
Location
London (Central), London (Greater)
Salary
£40,000 - £45,000 per annum + benefits
Closing date
9 Feb 2022

View more

Sector
Tour Operator
Hours
Full Time
Contract Type
Permanent
Job function
Marketing & PR
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Job Details

Online Performance Marketing Manager, Luxury Tour Operator, Central London (Hybrid role)  This multi-award winning travel company is one of the UK’s longest established and highly reputable tour operator, offering 5* luxury holidays to discerning clientele. As part of their post Covid 2022 development, our client are looking for an experienced PPC Manager to join their marketing team and optimise its multi-million pound online media investment across Google and Bing Search and Display as well as paid social media channels.

Online media investment is one of the company’s largest acquisition channels for attracting new customers who book holidays both online and over the telephone in a highly competitive marketplace. The ideal candidate will ideally have experience in measuring and increasing ROAS through both sales channels and must also have the following experience:

Online Performance Marketing Manager Responsibilities:

  • Day-to-day management of online paid media channels, reporting on and presenting performance on ad spend. Channels include Google, Bing, Facebook, Instagram, and You Tube video ads
  • Overall responsibility for bid management and strategies
  • Analysis of individual campaign results to evaluate effectiveness and inform future campaigns
  • Work alongside the wider marketing team, product team and senior management team to ensure that activity is implemented, monitored and remedial action is taken where necessary to maximise return on investment and adapt to market forces
  • Provide insights to the marketing, product and senior management team regarding search trends and forecasts and key word strategies for both PPC and SEO
  • Liaise with website development team to ensure that campaign tracking, event tracking and tagging is optimised to obtain detailed insights on channel performance

Now Let’s Talk About You:

  • Managed online media accounts with a multi-million pound annual budget
  • Improved efficiency of PPC channels as well as supported scaling
  • Strong analytical ability with an understanding of which metrics to focus on
    and how to drive performance improvements
  • Experience of working with bid management tools and automation technologies
  • Measured success in terms of growth and improved ROI
  • Highly motivated and a great “can-do” attitude
  • Eagerness to keep up to date with the latest developments and ad capabilities from Google and other key online media partners

In Addition, The following Experience Is Preferred:

  • Google Ads Certification (pls provide certificate ID on application)
  • The ability to communicate campaign strategy and performance with non-marketing professionals and trade partners.  
  • Knowledge of SEO best practice

The Package:

  • A competitive basic salary of £40,000 - £45,000 per annum is on offer, along with some exciting benefits
  • Hybrid working
  • Heavily discounted travel
  • The opportunity to go on “fam trips” and discover some of the world’s most coveted holiday destinations
  • Opportunities for training and development
  • Great perks and events with key industry partners

Important, Please Note: It is unlawful to employ a person in a UK-based role who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation prior to applying.

Company

We are travel experts

No matter what your career goals, Red Planet has the expertise and the travel industry connections to help you maximise your potential in today's job market. 

We believe a job is more than just a means to pay the bills - it is a creative outlet for people to apply their skills and talents to something that’s bigger; something that is both challenging and rewarding. The right job will not leave you dreading Monday morning, but positively anticipating what new things the week will hold. If that is something you have yet to discover, then it’s time to call Red Planet! 

As specialists in travel recruitment, Red Planet offers candidates a service that is second to none. The services we provide to our candidates show that we are not just recruiters; we are career advisors and experts in the travel industry.

Red Planet prides itself on the fact that the recruitment team is managed by people who know the travel industry exceptionally well because they have also worked in this exciting and vibrant sector. This makes a big difference as they know what they are talking about.

We have merged the best services that a recruitment agency can offer in order to create an exclusive travel industry personnel and recruitment service, benefiting both our candidates and clients.

Consider us your travel industry connection

Contact us

Red Planet Travel Professionals
86-90 Paul Street
London, EC2A 4NE

Telephone: 020 3540 8981
Email: jobs@redplanetrecruitment.co.uk
Skype: redplanetrecruitment

www.redplanetrecruitment.co.uk

 

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