Digital Marketing Executive - 12months Maternity Cover contract

Olympic Holidays is the award winning leading independent tour operator, we have been established for over 50 years. We are known for being a specialist operator providing quality holidays within Greece and Cyprus, our portfolio of destinations covers a wide range of other short haul destinations. We pride ourselves on our commitment to Quality, Service and Value.

Digital Marketing Executive

Accountable to Marketing Manager

Location Head Office, 1 Torrington Park, North Finchley, London N12 9TB

Job Purpose You will work across a variety of marketing channels primarily delivering the company’s website marketing activity but assisting across all digital marketing

Duties and Responsibilities

• Responsible for ensuring all content (text, images, videos, infographics) on the website is up to date prioritising those which have the most traffic
• Add new content to the website, such as hotel descriptions, blog posts, resort or country pages (including copy, attributes and images)
• Liaise with Product, Operations and Legal Teams to check and ensure accuracy of content
• Organise and liaise with photographers, hotels and videographers as necessary to ensure we have the best imagery of our hotels
• Merchandise all web pages to improve conversion and user experience - use a test, learn, and improve methodology
• Measure and monitor conversion rates on the website and report this within team meetings
• Follow SEO best practice when creating and updating content on the website
• Update page titles, Meta and Alt tags and seek link building opportunities
• Coordinate and maintain blogs, linking them to the website
• Suggest content topics for the blog and other areas of the website based on keyword research, competition and volumes
• Assist in creating weekly newsletters to, clients, prospective clients and travel agents
• Monitor and report on competitor activity and suggest improvements to digital marketing activity
• This list is not exhaustive

Core Competencies

• Minimum 2 years’ experience in a similar role in travel, hospitality or retail sectors
• Thorough understanding and recent experience of SEO
• Experience of using a CMS (especially Umbraco)
• Good communication skills, perfect spelling and grammar
• Experience of merchandising an ecommerce website
• Excellent attention to detail, high-accuracy and an eye for good design
• An understanding of the principals of good user experience
• Ability to work flexible working hours when business needs require
• Ability to work under pressure and to tight deadlines
• Experience of using Adobe Photoshop to improve and create web and email display ads and images
• Highly organised
• Good knowledge of HTML and CSS

Desirable

• Experience of using SEO tools such as SEMRush, Screaming Frog, Ahrefs, Page speed insights, Search Console and Google Trends
• Experience of link-building
• Training or certification in user experience and / or SEO
• Copywriting or creative writing experience
• Understanding of Google Analytics

Hours of work

37.5 hour week, but flexibility to work evenings, weekends and Bank holidays required (time off in lieu as appropriate).

Pay & Benefits

• Salary discussed at interview, depending on experience
• 21 days paid holiday (plus Public Bank Holidays)
• Holiday concessions after 1 year
• Auto enrolment Pension Scheme
• Free eye examination at the local Specsavers
• Season ticket loan
• BUPA Health Care

The job responsibilities may, from time to time, be reviewed and amended in line with changing business requirements. The individual may also be required to assist other departments where the roles are suitable in line with an individual’s knowledge and skill set.

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