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Digital Marketing Manager

Employer
Ski Solutions
Location
London (South), London (Greater)
Salary
Salary depending on experience
Closing date
26 Jun 2022

View more

Sector
Tour Operator
Hours
Full Time
Contract Type
Permanent
Job function
Marketing & PR
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Ski Solutions is looking for a results-oriented Digital Marketing Manager to take our SEO, PPC, CRM and web development efforts to the next level.

The Digital Marketing Manager will be responsible for executing the digital strategy. This role is well suited to an all-round digital expert with strong knowledge and a passion for online marketing. Applicants should be strong communicators, quick-witted and commercially focused, with exceptional organisational skills and a strong focus on execution.

You must be comfortable ‘rolling your sleeves’ up and getting hands on in the detail where required, but are capable of thinking and operating strategically. The successful candidate will be able to display evidence of proven successes through their career in the travel, retail, luxury or services sectors.

Person Specification

  • A minimum 4 years’ experience in a digital marketing position within a B2C environment
  • Highly organised and a self starter
  • Ambitious and hungry to outperform targets
  • Ability to make quick decisions while remaining calm under pressure
  • A passion for winter sports and/or cycling

Core Responsibilities

  • Work with external developers to update and improve the performance of the website. Full responsibility for managing the website development agenda
  • Use Google Analytics to understand the behaviour flow of users throughout the site
  • Define and deliver a conversion rate optimisation (CRO) plan 
  • Manage and deliver the SEO strategy
  • Work with the SEO agency to manage all aspects of SEO including on and off page techniques, link building, technical SEO (crawl errors etc)
  • Work with the in-house content team to deliver SEO strategy
  • Optimise copy and landing pages for search marketing campaigns
  • Use Google Analytics and other analytical programs (i.e. Moz, SEMRush. Google Search Console) to deliver key campaign performance reports on a weekly / monthly basis
  • Work with the PPC agency to ensure campaigns are planned, managed and monitored to deliver optimal ROI
  • Execute tests, collect and analyse data, identify trends and insights
  • Build triggered emails and flows in Salesforce and Pardot
  • Budget allocation as per planning, monitoring campaign costs & ensuring ROI

Requirements

  • Proven SEM experience
  • Experience of successfully working with and managing agencies
  • Excellent project management skills
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Experience in CRM and marketing automation tools i.e. Salesforce, Pardot
  • Strong working knowledge of the latest SEO techniques and algorithm updates
  • Good knowledge of Google Webmaster Tools, Google Analytics and AdWords
  • Good understanding of SEO tools i.e. Moz, SEMRush
  • Strong analytical skills and experience generating SEM reports
  • Up-to-date with the latest trends and best practices in search engine marketing
  • A good working knowledge of CMS platforms
  • Ability to write and edit HTML, CSS, and JavaScript

We offer a great benefits package including the following:

  • Rapidly growing business with bases in the England, Scotland and Ireland, offering opportunities to grow your career within the Active Travel Group
  • Regular social activities including annual end of season ski trip, summer BBQ’s and regular weeknight events
  • Modern open-plan office adjacent to Brixton Market, with opportunity for hybrid home working
  • Contributory pension
  • Active Travel Group travel discounts
  • Friends and Family discount scheme
  • Cycle to work scheme / childcare voucher scheme

To apply for this role, please click "Apply"

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